Signal Austin: The Leveraging Local Conversation
Signal: Austin was the second event in a series of 1-day Summits hosted by Federated Media and John Battelle for a community of brand marketers, technologists, digital and creatives shops, entrepreneurs, content curators, media, and entertainment executives.
Thank you to our Signal Series Sponsors including:
Research in Motion, Google, HP, Quantcast, JiWire, Slideshare, AOL, Mobile Roadie, R2integrated, Spiceworks, Topix and Ustream.
View/Download Presentations - http://www.slideshare.net/fmsignal
Thursday, March 10th
Time Session
8:00 AM Registration Open & Breakfast
9:00 AM Welcome Remarks
Speaker — John Battelle (Federated Media Publishing)
9:05 AM A Conversation with Robert Stephens, CTO of Best Buy and Founder of The Geek Squad
Speaker — Robert Stephens (Best Buy)
Moderator — John Battelle
9:25 AM Startup Ignite: An Introduction
Speaker — Brady Forrest (O'Reilly Media)
9:30 AM Special Announcement by foursquare
Speaker — Tristan Walker (foursquare)
9:45 AM Ignite: What's Next After the Check-In? Intent and Recommendations That Rock!
Speaker — Jyri Engeström (Ditto)
9:50 AM Big Bucks and Taco Trucks: Virgin Opens Mexico
Speaker — Sam Altman (Loopt)
10:00 AM Special Announcement: Whrrl
Speaker — Jeff Holden (Pelago, Inc.)
10:10 AM A Conversation with Matt Mullenweg, Founder of Automattic & Co-Founder of WordPress
Speaker — Matt Mullenweg (Automattic)
Moderator — John Battelle
10:30 AM BREAK sponsored by Google
11:00 AM Going Out with Disney, a Case Study
Speaker — Josh Williams (Gowalla)
11:10 AM A New Compass for Location-Based Media
Speaker — Kevin McKenzie (JiWire)
Moderator — John Battelle
11:20 AM Game Mechanics is the New Brand Engagement
Speaker — Chris Mahl (SCVNGR)
11:30 AM Ignite: MondoWindow, Disruption in the Sky
Speaker — Greg Dicum (MondoWindow)
11:35 AM Location Based Service to Build Brand Loyalty
Speaker — Megan O'Conner (Levi Strauss & Co.)
11:45 AM Sponsor Spotlight: Spiceworks and Local B2B
Speaker — Jay Hallberg (Spiceworks)
12:00 PM NETWORKING LUNCH sponsored by RIM
1:30 PM A Conversation with Sean Finnegan, CEO, Geomentum
Speaker — Sean Finnegan (Independent)
Moderator — John Battelle
1:50 PM Special Session: Microsoft Bing
Speaker — Blaise Agüera y Arcas (Microsoft)
2:00 PM What if Location Wasn’t About Place? The New Boundaries of Location-Based Marketing
Speaker — Andrew Lark (Dell)
2:15 PM Ignite: Navigating the World In Real-Time
Speaker — Di-Ann Eisnor (Waze)
2:20 PM Why It's OK to Give Away Your Data
Speaker — Matt Galligan (SimpleGeo)
2:30 PM Building a Foundation in a Fragmented Space: Checking in From Retail’s Front Line
Speaker — Ethan Holland (American Eagle Outfitters)
2:40 PM The Yelp Effect: Mobile Data on National Brands and the Deals Space
Speaker — Vince Sollitto (Yelp)
2:50 PM Youth Trends: Location Culture
Speaker — Clint Runge (Archrival)
3:00 PM BREAK sponsored by Google
3:30 PM Sponsor Spotlight: Q&A with HP
Speaker — Tariq Hassan (HP)
Moderator — John Battelle
3:40 PM Facebook's Local Ecosystem
Speaker — Emily White (Facebook)
3:55 PM The Pepsi Refresh Project: Bridging the Worlds of Brand & Cause Marketing
Speaker — Shiv Singh (PepsiCo)
4:05 PM Ignite: Lowering Fences and Building Trust in Local Communities
Speaker — Micki Krimmel (NeighborGoods)
4:10 PM The Death of Touch
4:25 PM A Conversation with Marissa Mayer, VP Consumer Products
Speaker — Marissa Mayer (Google)
Moderator — John Battelle
4:55 PM Closing Remarks
Speaker — John Battelle (Federated Media Publishing)
5:00 PM Signal Reception **Open to SXSWi badge holders on a first-come first serve basis till capacity**