Signal Austin: The Leveraging Local Conversation Signal Austin: The Leveraging Local Conversation

  Signal: Austin was the second event in a series of 1-day Summits hosted by Federated Media and John Battelle for a community of brand marketers, technologists, digital and creatives shops, entrepreneurs, content curators, media, and entertainment executives.


Thank you to our Signal Series Sponsors including: 

Research in Motion, Google, HP, Quantcast, JiWire, Slideshare, AOL, Mobile Roadie, R2integrated, Spiceworks, Topix and Ustream.


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Thursday, March 10th

Time Session

8:00 AM Registration Open & Breakfast

9:00 AM Welcome Remarks

Speaker — John Battelle (Federated Media Publishing)

9:05 AM A Conversation with Robert Stephens, CTO of Best Buy and Founder of The Geek Squad

Speaker — Robert Stephens (Best Buy)

Moderator — John Battelle

9:25 AM Startup Ignite: An Introduction

Speaker — Brady Forrest (O'Reilly Media)

9:30 AM Special Announcement by foursquare

Speaker — Tristan Walker (foursquare)

9:45 AM Ignite: What's Next After the Check-In? Intent and Recommendations That Rock!

Speaker — Jyri Engeström (Ditto)

9:50 AM Big Bucks and Taco Trucks: Virgin Opens Mexico

Speaker — Sam Altman (Loopt)

10:00 AM Special Announcement: Whrrl

Speaker — Jeff Holden (Pelago, Inc.)

10:10 AM A Conversation with Matt Mullenweg, Founder of Automattic & Co-Founder of WordPress

Speaker — Matt Mullenweg (Automattic)

Moderator — John Battelle

10:30 AM BREAK sponsored by Google

11:00 AM Going Out with Disney, a Case Study

Speaker — Josh Williams (Gowalla)

11:10 AM A New Compass for Location-Based Media

Speaker — Kevin McKenzie (JiWire)

Moderator — John Battelle

11:20 AM Game Mechanics is the New Brand Engagement

Speaker — Chris Mahl (SCVNGR)

11:30 AM Ignite: MondoWindow, Disruption in the Sky

Speaker — Greg Dicum (MondoWindow)

11:35 AM Location Based Service to Build Brand Loyalty

Speaker — Megan O'Conner (Levi Strauss & Co.)

11:45 AM Sponsor Spotlight: Spiceworks and Local B2B

Speaker — Jay Hallberg (Spiceworks)

12:00 PM NETWORKING LUNCH sponsored by RIM

1:30 PM A Conversation with Sean Finnegan, CEO, Geomentum

Speaker — Sean Finnegan (Independent)

Moderator — John Battelle

1:50 PM Special Session: Microsoft Bing

Speaker — Blaise Agüera y Arcas (Microsoft)

2:00 PM What if Location Wasn’t About Place? The New Boundaries of Location-Based Marketing

Speaker — Andrew Lark (Dell)

2:15 PM Ignite: Navigating the World In Real-Time

Speaker — Di-Ann Eisnor (Waze)

2:20 PM Why It's OK to Give Away Your Data

Speaker — Matt Galligan (SimpleGeo)

2:30 PM Building a Foundation in a Fragmented Space: Checking in From Retail’s Front Line

Speaker — Ethan Holland (American Eagle Outfitters)

2:40 PM The Yelp Effect: Mobile Data on National Brands and the Deals Space

Speaker — Vince Sollitto (Yelp)

2:50 PM Youth Trends: Location Culture

Speaker — Clint Runge (Archrival)

3:00 PM BREAK sponsored by Google

3:30 PM Sponsor Spotlight: Q&A with HP

Speaker — Tariq Hassan (HP)

Moderator — John Battelle

3:40 PM Facebook's Local Ecosystem

Speaker — Emily White (Facebook)

3:55 PM The Pepsi Refresh Project: Bridging the Worlds of Brand & Cause Marketing

Speaker — Shiv Singh (PepsiCo)

4:05 PM Ignite: Lowering Fences and Building Trust in Local Communities

Speaker — Micki Krimmel (NeighborGoods)

4:10 PM The Death of Touch

4:25 PM A Conversation with Marissa Mayer, VP Consumer Products

Speaker — Marissa Mayer (Google)

Moderator — John Battelle

4:55 PM Closing Remarks

Speaker — John Battelle (Federated Media Publishing)

5:00 PM Signal Reception **Open to SXSWi badge holders on a first-come first serve basis till capacity**