Built on Conversational Media

At FM, we believe that the best conversations are those where all parties are engaged, informed, and valued. Working with our marketing and publishing partners, Federated Media is helping to define this innovative form of online marketing: a three-way dialog among creators, audiences, and marketers.

Featured Case Studies


  • WePC.com

    ASUS and Intel partner with FM to create the World’s First Community-Designed PCs


  • ExecTweets

    ExecTweets helps people Find and Follow Top Business Execs online.


  • 1-Series Graffiti Contest

    BMW Lets Users Get Creative with their Brand.

From the Blog

November 23, 2009

Announcing ExecTweets IT

Back in May, Microsoft, McCann Worldgroup and FM launched ExecTweets (read Biz Stone’s blog post for background). We’re quite proud of this work. It’s been a huge success with a large, active, engaged community. We now have more than 1,000,000 people following @exectweets, where they get a curated feed of all the best content from

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November 23, 2009

Steve Rubel Calls ‘Digital Curation’ the Next Big Thing

Steve Rubel penned a column for AdAge this morning in which he makes a very concise, clear-minded prediction: that “digital curation” will be the “next big thing to shake the Web.” Via AdAge: It’s clear to me, at least, that digital curation — both automated and human-powered — will be the next big thing to shake the

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November 10, 2009

Intel’s LifeScoop Offers Tech Tips and News for the Non-Geek

The geek set is well served by lots of great technology content coming from very talented bloggers and journalists who live and breathe technology. But this content is often geared toward the geek set – those folks who are interested in iPhone firmware updates, Intel chipset design minutiae, or the latest Facebook TOS kerfuffle. There is

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