Upcoming Event
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Sponsored by
Signal: Chicago - Mapping Marketing’s Technology and Data Flows
Signal: Chicago - Mapping Marketing’s Technology and Data Flows
The promise of digital has always been the ability to understand how your marketing is working. That promise is starting to bear fruit through the mass of new data and tools now available. This event will help marketers identify and decode the processes, companies, and partnerships that must be leveraged in the new ecosystem of technology and data platforms.
Upcoming Event
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Sponsored by
Signal: Los Angeles - Marketing And Its Contents
Signal: Los Angeles - Marketing And Its Contents
“Content marketing” is the new black as brands become publishers, and media companies are testing new models for distribution. Join us as we try to make sense of such this crowded field through launches and lessons from innovative startups, brand case studies, and industry best practices.
Past Event
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Sponsored by
The Conversational Marketing Summit
Join us for the 7th Annual CM Summit: The 30,000-Foot View in New York City
Hear leaders from Google, Facebook, Women and Co, IAC, Mastercard, Nokia, Radian6, Quantcast and many more....
At Federated Media Publishing, we believe the shift to digital augurs such a transformation, one that requires time, experimentation, careful measurement, and learning. The goal of our conference series is to curate and narrate the insights of this journey. Mobile, social, location, real-time content is driving digital experiences for consumers today.
Dig into the how and why; join us in 2012 as we pull back to “The Thirty Thousand Foot View.” Hope to see you there.
Past Event
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Sponsored by
2012 Event Schedule Summary
Blog Post: Finding Our Center: Marketing From 30,000 Feet
March 21, 2012 Signal San Francisco – The Yin And Yang of Audience: Platforms and The Independent Web
May 14-15, 2012 The Conversational Marketing Summit: New York - The 30,000-Foot View
Sept 11, 2012 Signal Chicago – Mapping Marketing’s Technology and Data Flows
Nov 13, 2012 Signal Los Angeles – Marketing and Its Contents
Past Event
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Sponsored by
Signal: San Francisco - The Yin and Yang of Audience: Platforms and The Independent Web
watch live today March 21 at http://www.ustream.tv/SignalSF
Digital marketing is well into its second decade, yet the most common refrain amongst its practitioners is one of confusion. A dizzying pace of innovation coupled with a lack of clear metrics, goals, and process has left most of us scrambling to prove what we know in our gut to be true: That joining the digital conversation is crucial to our brands, our customers, and ultimately, to the success of our businesses.
Past Event
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Sponsored by
Signal P&G: Integrating Brands in a Digital Age
This is a private event. Attendance is by invite only.
Since the dawn of the commercial Internet, brands have grappled with how best to present themselves in the digital world. But more than 15 years in, one thing is abundantly clear: digital is no longer a separate channel for brand builders. Instead, it is the connective tissue of all marketing efforts, transforming each medium from a vertical silo into an integrated touchpoint with the consumer at its center.
Consumers leverage digital to bring their social graph into all aspects of their lives, and to enhance the quality and value of their valuable time, wherever they might be. It's time marketers did the same.
Past Event
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Sponsored by
FM Signal Debrief: Sponsored by Yahoo! (Online Event)
After four rigorous events showcasing rapid-fire conversations and case studies, we'd like to welcome back our community of attendees to join John Battelle in a debrief on the most salient insights gleaned, and discuss today's state of the industry.
Using Maestro Conference technology, we'll create a shared online experience to review the key takeaways from the Signal series, and strategize on how our marketplace is evolving.
Participate on November 1st from 12:00pm to 1:00pm PST. Be a part of the planning process: tell us your thoughts on the speakers, companies and topics that you would like to see and hear more of in the coming year.