Next Event
March 21, 2012 — Nov. 30, 2012
2012 Event Schedule Summary
Blog Post: Finding Our Center: Marketing From 30,000 Feet
March 21, 2012 Signal San Francisco – The Yin And Yang of Audience: Platforms and The Independent Web
May 14-15, 2012 The Conversational Marketing Summit: New York - The 30,000-Foot View
July 11, 2012 Signal Detroit – The View From The Consumer
Sept 11, 2012 Signal Chicago – Mapping Marketing’s Technology and Data Flows
Nov 13, 2012 Signal Los Angeles – Marketing and Its Contents
Welcome! 2012 Signal Sponsors
Next Event
March 21, 2012
Signal: San Francisco - The Yin and Yang of Audience: Platforms and The Independent Web
For 2012, Federated Media Publishing’s acclaimed conference series will focus on clarity and comprehension. Digital marketing is well into its second decade, yet the most common refrain amongst its practitioners is one of confusion. A dizzying pace of innovation coupled with a lack of clear metrics, goals, and process has left most of us scrambling to prove what we know in our gut to be true: That joining the digital conversation is crucial to our brands, our customers, and ultimately, to the success of our businesses.
Next Event
May 14, 2012 — May 15, 2012
The Conversational Marketing Summit
Join us for the 7th Annual CM Summit: The 30,000-Foot View in New York City
At Federated Media Publishing, we believe the shift to digital augurs such a transformation, one that requires time, experimentation, careful measurement, and learning. The goal of our conference series is to curate and narrate the insights of this journey. Join us in 2012 as we pull back to “The Thirty Thousand Foot View.”
Next Event
July 11, 2012
Signal: Detroit - Analytics & Social Content
Signal: Detroit - Analytics & Social Content
The world of data and analytics is an area of intense focus for the marketing industry, but also one of deep confusion and conflicting claims. Major marketers - the automotive industry in particular - are investing in social and content-based marketing across multiple digital channels. But what are the best practices for understanding success?
This first-ever Detroit summit will bring you the speakers and the content to help you answer that question, and stay in the know.
Next Event
Sept. 11, 2012
Signal: Chicago - Mapping Marketing’s Technology and Data Flows
Signal: Chicago - Mapping Marketing’s Technology and Data Flows
The promise of digital has always been the ability to understand how your marketing is working. That promise is starting to bear fruit through the mass of new data and tools now available. This event will help marketers identify and decode the processes, companies, and partnerships that must be leveraged in the new ecosystem of technology and data platforms.
Next Event
Nov. 13, 2012
Signal: Los Angeles - Marketing And Its Contents
Signal: Los Angeles - Marketing And Its Contents
“Content marketing” is the new black as brands become publishers, and media companies are testing new models for distribution. Join us as we try to make sense of such this crowded field through launches and lessons from innovative startups, brand case studies, and industry best practices.
Past Event March 10, 2011
Signal Austin: The Leveraging Local Conversation
Signal: Austin was the second event in a series of 1-day Summits hosted by Federated Media and John Battelle for a community of brand marketers, technologists, digital and creatives shops, entrepreneurs, content curators, media, and entertainment executives.
Thank you to our Signal Series Sponsors including:
Research in Motion, Google, HP, Quantcast, JiWire, Slideshare, AOL, Mobile Roadie, R2integrated, Spiceworks, Topix and Ustream.
View/Download Presentations - http://www.slideshare.net/fmsignal
Past Event June 6, 2011 — June 7, 2011
The Conversational Marketing Summit
Conversational Marketing Summit: Finding the Signal
The rise of digital platforms present massive opportunities, but one significant challenge: finding the signal in an increasingly noisy ecosystem of sites, apps, and services. How can we, as marketers, help our customers find signal in all that noise?
The CM Summit brought it all into focus with rich case studies, insightful one-on-one interviews, and compelling introductions of new products, startups, and services. And let's not forget about the great networking opportunities.
See this blog post for conference highlights.
View/Download case study presentations via our Slideshare channel.
Thank you to our conference sponsors who helped make our event robust and innovative: BlackBerry, AT&T, Google, Quantcast, Demand Media, Facebook, Outbrain, Pandora, Pixazza, R2integrated, Slideshare, Yahoo!, AOL, American Express OPEN, Balloon, BriefLogic, Evidon, Marketing Evolution/Telmar, Mobile Roadie, Spiceworks, Ustream; and our partners: IAB, Mashable, ReadWriteWeb, SMAC, and paidContent.
Past Event Sept. 20, 2011
Signal Chicago: The Marketing in Real Time Conversation
For our Signal: Chicago conference, we'll be focusing on the theme of "Marketing in Real Time." From "real time bidding" on new demand-side and exchange platforms to "real time messaging" of location-based services, marketing has time-shifted into the present tense. A new suite of tools and services have evolved which enable the marketer to have conversations with customers in real time, creating both challenges and opportunities.
Thank you to our Signal Series Sponsors including:
BlackBerry, Adobe, Google, Quantcast, Pandora, Slideshare, Yahoo, AOL, Luminate, Mobile Roadie, R2integrated, Spiceworks and Ustream.
Past Event Feb. 8, 2011
Signal LA : The Content Marketing Conversation
Presentations: www.slideshare.net/fmsignal
Signal LA (Feb 8, 2011) was an insightful day of interviews, panel discussions and successful campaign case studies from top agencies, marketers, technologists, and entertainment executives. Check out the buzz at http://www.federatedmedia.net/about/news/.
Many thanks to our Signal Series Sponsors that include: Research in Motion, Google, Slideshare, AOL, Mobile Roadie, Quantcast, Spiceworks and Topix.
Past Event Nov. 1, 2011 — Nov. 2, 2011
FM Signal Debrief: Sponsored by Yahoo! (Online Event)
After four rigorous events showcasing rapid-fire conversations and case studies, we'd like to welcome back our community of attendees to join John Battelle in a debrief on the most salient insights gleaned, and discuss today's state of the industry.
Using Maestro Conference technology, we'll create a shared online experience to review the key takeaways from the Signal series, and strategize on how our marketplace is evolving.
Participate on November 1st from 12:00pm to 1:00pm PST. Be a part of the planning process: tell us your thoughts on the speakers, companies and topics that you would like to see and hear more of in the coming year.