This weekend proved lighter than usual in terms of major news, but nevertheless, there were plenty of worth links. To them:

On Facebook, Google, and Our Evolving Social Mores Online (Searchblog) Some of my musings on instrumentation of our social lives online.

Google, China Kiss and Make Up (ATD) The big story of Friday – Google and China figure out detente.

World Cup Sponsors’ Ads Score Big (MarketingProfs) This past World Cup marks, I think, a milestone for the sport in the US. It seems to me football/soccer is now a major sport here, at least once every four years.

Why I Turned In My iPhone and Went Android (Louis Gray) “I do believe the Web to be my future hub, and Google is preparing for that world, while Apple is not.” A great piece to read if you want to understand why Android continues to gain momentum.

Android Market Will Hit 100,000 Apps This Month (AndroidGuys via TechMeme) The momentum story. I look forward to learning how the Android app store plans to manage the multiple device problem that is open hardware, but this is a strong statistic nevertheless.

It’s As If Apple Has Hired Don Draper (TC) But hey, Apple does good ads.

Tech Firms Tout New Online-Ad Formats (WSJ) A report from Sun Valley with info on a prospective new Google video ad format, among others.

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Today’s FM campaign of the day is Gap’s 1969 Denim launch. Cool stuff, content from FM authors.

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