Friday Signal: Who Needs Basketball? We Have Signal.
Stuck in a hotel gym, with nothing to do but attempt to ignore the limited channels available on the HamsterMill, I realized that I really, really, really didn’t care about LeBron James. However, I do care about digital media news. Here’s the best of the past 24 hours:
Mixing and measuring social media (iMedia) A seemingly endless topic of conversation.
Googler’s Take on Social Networking Reveals Chinks in Facebook’s Armor (SkepticGeek) Interesting interpretation of Google thinking on social networking.
Interview: Rex Sorgatz Infuses Blog Thinking Into Big Media Brands (The Wire) The concept of what editorial is, is certainly in flux.
Is Yahoo Dead? I Don’t Think So. Who Else With This Scale Can Be Neutral? (Searchblog) Part one of two parts. Make me write part two.
Map Your Twitter Data to Boost Customer Engagement (Marketing Profs) Data converted into insight = advantage.
Blog: Twitter Joins a Hot Ecommerce Trend (eMarketer) At Web 2, we’ll have Gilt, Groupon, Twitter, and more. Great trend worth watching.
iAds Generate $1,400 for One Developer in a Day (Mashable) Oh PLEASE. This is an anomaly. This is a flashlight app. For goodness sake.
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Today’s FM campaign of the day is Open Forum from American Express Open. This is one of our most long running programs, and a real beacon of what is possible with real investment from a brand into a platform for conversation with customers.
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