Just this morning we’ve announced a new premium display advertising product designed specifically for brand advertisers. It’s been dubbed Ad STAMP.

The short story? We were unsatisfied with the available display ad formats out there, so we decided to bring in the best of the best innovative ad formats and give it all a social twist. We see this as a win-win-win for the user (who gets a cleaner media experience), the brand (who gets more impactful advertising) and the publisher (who generates more revenue while improving the user experience).

The long story?

- See here for the official press release.

- See below for a screencast (sorry, it’s a bit long, but there’s a lot to get in there!)

- And see here for a demo page that features the Ad STAMP functionality.

Some more details:

Ad STAMP is available to brand advertisers on a “takeover” basis, meaning that while this is running, the advertiser owns 100% of the ad space. It’s available to 1 brand per day and up to 5 days per month on a select group of sites in the HOME and TECH categories. We hope to roll out out more widely to other categories soon.

Please check out the press release, screencast and demo page for more information. And let us know what you think!

Ad STAMP Demo from Federated Media on Vimeo.