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Audience:
  • 92% Female
  • 90% 18 - 39
  • 51% HHI above 75k
  • 44% Publish their own blog
Traffic:

140,000 page views per month

 
Sweet Juniper was the first parenting blog to feature the voices of both a mother and father together. The conversational and very different perspectives of its authors have won over thousands of unique visitors to Sweet Juniper every day who come back for Dutch's literate, provocative and highly-creative posts and Wood's no-nonsense views of motherhood. Both parents are attorneys, although in the summer of 2006, Dutch quit his job as a securities lawyer at a high-powered San Francisco firm to become a stay-at-home dad. They currently live in downtown Detroit, where Wood has re-entered the legal profession after her own stint as a stay-at-home mom. Sweet Juniper is a blog about parenting differently, and the writing itself is as hip, gritty, and beautiful as the cities where the authors live and write.

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Sweet Juniper accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the second half of 2008

    Banner Ads:
  • 125×125 ($7.00)
  • 160×600 ($25.00)
  • 728×90 ($25.00)
  • Flat Rate Ads:
  • Text ads ($84 a week)