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Audience:
  • 80% Male
  • 63% 18 - 39
  • 37% HHI above 75k
  • 32% Publish their own blog
Traffic:

32,110,000 page views per month

 
Instructables is the best place on the Web to show what you've made and how you made it. The partners at Squid Labs — a mix of MIT, Brown, and Stanford engineers and inventors — launched Instructables in order to share the projects that sparked their passion. Soon, visitors from all over joined in, contributing their own projects and marveling at others. Word continues to spread — Technorati lists Instructables among the Top 100 blogs in the world, with more than 9,800 links from nearly 4,000 sites. Instructables' Food and Craft categories skew female, while the Tech section's audience skews male.

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Instructables accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the second half of 2008

    Banner Ads:
  • 125×125 ($10.00)
  • 160×600 ($30.00)
  • 300×250 ($33.00)
  • 728×90 ($30.00)