Known for its piercing views on the gaming industry and memorable robot mascot, the Webby-recognized Destructoid.com is the pulse of the hardcore gamer. Its unique (and often irreverent) editorial voice was formulated by mixing independent editorial with community-scale mass blogging and social networking. Dtoid's multiple editors cover daily breaking news, gamer culture, music, reviews, and industry politics and have often appeared as industry experts on MTV, G4, and SpikeTV. Destructoid is one of the top 3 gaming blogs and its iconic robot is also a playable character in the Xbox 360 title Bomberman Live, marking the first appearance of a gaming blog's brand within a popular video game.