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Published on Searchblog at 2:16 AM

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Yahoo: Thanks for the Idea, but Nope

Yahoo apparently considered outsourcing search monetization (WSJ), but decided against it:

....over the summer, Mr. Yang did actively assess one major sacred cow: the Web-search-advertising business it built up at great expense in recent years. Under the scenario discussed by top executives, Yahoo would have outsourced that search-advertising activity...

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