Published on Read/Write Web at 10:14 AM

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Google's Marissa Mayer on The Future of Search

The highlight of the Searchnomics 2007 conference today was a keynote, at the very end, by Marissa Mayer, Vice President, Search Products & User Experience at Google. Mayer's presentation was titled The Future of Search, in which she covered eight areas Google is focusing on now and in the near future.

1. Automated Translation

Mayer began by talking about the vision for automated translation: to break the language barrier by finding anything in any language. She highlighted a Google algorithm called CLIR, which enables translation of search queries to other languages and back again for the results. For example, a search for "restaurants in New York" typed in Arabic would be converted into English, to match standard content about NY restaurants, and the results would be translated back into Arabic. Given that there is likely to be very little content about New York restaurants directly in Arabic, this would expand the information available to someone using that language. According to Mayer, someday in the future Google could automatically search content in all languages and present all the translated results to the user on the same page, regardless of language!...

Published on Read/Write Web at 10:14 AM

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