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Published on Read/Write Web at 3:20 AM
SuperBowl Advertisers Fail To Impress Online
How well did SuperBowl advertisers integrate their TV and other media ads with their web sites and Internet campaigns? In the Scorecard brief, Reprise Media notes that in general Super Bowl advertisers "made strides in integrating their offline and online efforts this year". However, there were still "a significant number of missed opportunities"...
Published on Read/Write Web at 3:20 AM
