Anita Campbell's 'Small Business Trends' Website Rolls Out New Features and Functionality Sponsored by Microsoft

SAUSALITO, Calif.--(BUSINESS WIRE)--Federated Media Publishing (FM) and Small Business Trends today announced new content, features and functionality made possible by Windows Vista. The enormously popular website is a vital, trusted resource for an active community of small business owners, aspiring entrepreneurs and the people who interact with them. Now, an innovative alliance with Microsoft will make the site even more useful and insightful for its dedicated readers.

"I'm always looking for ways to make Small Business Trends a more useful resource for readers," said Anita Campbell, editor in chief. "This collaboration with Microsoft has enabled some great new content that has already received deep reader engagement and positive feedback. It's the perfect example of how an advertiser can add value to existing communities and bring benefit to their brand -- with openness and transparency."

New features of the website made possible by the Microsoft sponsorship include:

* A hosted section of the website dedicated to the theme "helping small businesses be successful."
* Partnerships with leading business voices including VentureBeat, Duct Tape Marketing, Technologizer and more.
* Reader-generated group writing projects centered on crucial small business themes.
* Reader polls that will help leverage the collective wisdom of the community.

"Anita's site attracts one of the most active small business audiences on the Web," said Quentin George, Global President, Universal McCann. "The small business sector is one of the most vibrant, innovative groups in the American economy and we're proud to help support this kind of community."

"Sponsorships that add value -- bonus content, new features, improved functionality -- deliver better results for marketers," said Chas Edwards, publisher and chief revenue officer at Federated Media. "When marketers add value, customers pay more attention to that brand and that brand's offerings. Microsoft is at the forefront of this conversational approach to marketing. At PBS or NPR, they call this approach 'underwriting.' It's a fantastic way for the brands to attach themselves to influential conversations authentically and transparently. The brand, the publisher and the audience all benefit."

About Small Business Trends
Small Business Trends is an award-winning comprehensive online publication for small business owners, entrepreneurs and the people who interact with them. The online publication offers a variety of features to help readers stay informed about and discuss issues and trends affecting small businesses.

About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their respective owners.

Contacts
Federated Media Publishing
Matthew DiPietro, 415-332-6955
mdipietro@federatedmedia.net