Nesci Brings Extensive Digital Media Sales, Marketing and Management Experience to Seasoned Team of Executives

SAUSALITO, Calif., August 18, 2008 - Federated Media Publishing (FM), a leading next-generation digital media company, today announced that Justin Nesci joined the company's executive team as Senior Vice President, Sales and Marketing. Nesci joins FM having lead sales and marketing teams at established digital media companies including Warner Music Group, MTV Networks/Nickelodeon and IMG, among others.

"There are few people I've met in the media community that have Justin's brand-marketing expertise combined with such a deep understanding of online consumer trends," said Chas Edwards, publisher and chief revenue officer at FM. "It's a formula that will help guide FM through its next phase of growth. Nesci's addition to the team is a significant win for us."

Nesci will be responsible for FM's sales strategy and will manage the company's talented, quickly growing sales staff. With expertise in custom, integrated conversational marketing campaigns, FM's sales staff has developed deep, long-term relationships with leading brand marketers and advertising agencies. Nesci will be integral in the process of solidifying those relationships and expanding FM's opportunities into new arenas.

"FM has a stellar reputation and I'm delighted that they've tapped me for this position," said Justin Nesci, the newly appointed senior vice president. "FM sits at the nexus of some of the most exciting things happening in the digital media industry. As a sales executive, it feels great to be in a position in which you have complete faith in the products and services you sell. In this case, I couldn't be more confident in the value we bring to our advertisers and content partners."

FM represents more than 150 of the world's most respected websites, blogs, and social networking applications. Founded in 2005, the company is growing quickly and now boasts nearly 100 employees. Over the last three years, the company has expanded beyond its technology media roots into content verticals including parenting, business & marketing, media & entertainment, video gaming, graphics arts, automotive and more.

"FM has come a long way since I founded the company 3 years ago," said John Battelle, founder, chairman and chief executive officer of FM. "Justin Nesci has done great things at some highly regarded companies and it does me proud to know that FM can attract that kind of talent. We have a very talented team here at FM and Justin will fit right in."

About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their respective owners.

Contact
Matthew DiPietro
Federated Media Publishing
415-332-6955
mdipietro@federatedmedia.net