Widget Allows Consumers to Get Expert Answers to their Questions Regarding Laptop Computers - Directly from their Desktop

SAUSALITO, Calif., July 24, 2008 - Federated Media Publishing (FM), Toshiba and mediaege:cia have collaborated to create the Toshiba Laptop Experts Widget, a desktop application that helps consumers get immediate expert answers to all of their laptop questions. Upon downloading the widget to the desktop, users can type their questions directly in the widget and get answers from leading tech bloggers and experts at the Toshiba Laptop Experts website.

Download the widget at the Toshiba Laptop Experts website.

The Toshiba Laptop Experts widget is an extension of the Laptop Experts website, an online community in which users, their peers and tech experts connect in an ongoing conversation around laptop questions and answers. Users submit their questions either via the website or via the desktop widget, and each week a leading technology blogger will dive into the fray and provide their objective opinions.

The Laptop Experts widget connects consumers directly with the leading voices in the tech blogging community. These leading voices will provide unvarnished, independent advice and insight into all things laptops. Consumers will engage in a real conversation between laptop users and the experts in the field, and be better armed with all of the information they need to make smart laptop decisions.

"The Toshiba Laptop Experts widget is a great convenience for laptop users," said Kim Kochaver, director of marketing at Federated Media. "It allows them to pose their questions in real-time right from their desktop and get timely answers from a panel of computing experts. Plus the community at large benefits from the growing encyclopedia of answers."

The Toshiba Laptop Experts Widget was created with the help of Synapse Group and Blend Interactive. Created using Adobe Air, the new widget provides seamless Internet application functionality both online and on the desktop. The free, unobtrusive widget is available for download immediately at the Toshiba Laptop Experts website.

About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.