Oak Investment Partners Purchases $50 Million Stake in Digital Media Company

SAUSALITO, Calif. April 15, 2008 – Federated Media Publishing (FM) today announced that it has received a $50 million minority investment from Oak Investment Partners, a multi-stage venture capital firm based in Palo Alto, CA. Founded in 2005, FM represents more than 125 conversational media entrepreneurs who run more than 150 of the world’s most respected websites, blogs, and social networking applications. The company became profitable in the third quarter of 2007.

“Federated Media has a proven, profitable business model with some of the industry’s most knowledgeable people at the helm,” said Fred Harman, general partner at Oak, who will be joining the FM board of directors. “The company has shown clear leadership in the emerging conversational media ecosystem. FM represents some of the best publisher and advertiser content on the Web, and with productive industry relationships, the company is poised to do amazing things going forward.”

With expertise in custom, integrated conversational marketing campaigns, FM has developed deep and long-term relationships with leading brand marketers and advertising agencies. Over the last three years, the company has expanded beyond its technology roots into verticals including parenting, business & marketing, media & entertainment, video gaming, graphics arts, automotive and more.

"We've been an early and avid supporter of Federated's model," said Casey Jones, vice president of marketing at Dell. "We look forward to continuing our work with the company as it expands its business."

FM’s full portfolio of digital media brands includes web favorites such as Boing Boing, Ars Technica, Ask A Ninja, Digg, Dooce, Confessions of a Pioneer Woman and NOTCOT, as well as social networking applications including Graffiti Wall (in Facebook, Hi5, MySpace and other social networks), Watercooler (in Facebook, Bebo and others) and many more. FM is expanding its portfolio and has just this year brought on diverse sites such as Silicon Alley Insider, Destructoid and Buzzine. FM also manages sponsorship programs for a roster of events such as the twice-annual Conversational Marketing Summit and Outside Lands Music & Arts Festival.

“FM and Oak are a great match,” said Chris Albinson, co-founder and managing director of Panorama Capital, an early investor and board member at FM. “Oak will add great value to FM’s board, and we look forward to working with Fred and his team."

FM generates revenue for its partner sites and event organizers through integrated sponsorships, advertising and other marketing services for global brands and their advertising agencies. Recent examples of premium brand-building programs include BMW's 1-Series drawing contest, which invited Facebook members to custom paint BMW models using Graffiti's digital illustrating tools, and the co-publishing and promotion partnership with American Express around their OPEN Forum blog for small business owners.

“We’re proud to bring Oak on board as major investor,” said John Battelle, founder and CEO of Federated Media. “The Oak team understands the media business and has relationships within the media and Internet industries that will benefit FM with insights from Silicon Valley as well as Madison Avenue. Oak gets it, and we couldn’t have picked a better partner.”

About Oak Investment Partners
Oak Investment Partners is a multi-stage venture capital firm with a total of $8.4 billion in committed capital. The primary investment focus is on high growth opportunities in Internet/new media, communications, information technology, financial services information technology, healthcare services and consumer retail. Over a 28-year history, Oak has achieved a strong track record as a stage-independent investor funding more than 450 companies at key points in their lifecycle. Oak has been involved in the formation of companies, funded spinouts of operating divisions and technology assets, and provided growth equity to mid- and late-stage private businesses and to public companies through PIPE investments.

About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Mobile, Lifestyle and Parenting. For more information, please go to http://www.federatedmedia.net.

*Product and service names mentioned herein are the trademarks of their respective owners.