Panel to Explore the Life, Times and Secrets of Successful Independent Bloggers

SAUSALITO, Calif. February 29, 2008 – Federated Media Publishing (FM) today announced a panel session at this year’s SXSW Interactive Conference and Festival in Austin, TX. Neil Chase, vice president of author services at FM, will lead the conversation with respected independent authors who will delve into the secrets of their success.

What: Independent Success: Bloggers Who Made It
When: Tuesday, March 11, 2008 at 11:30 am
Where: SXSW Interactive Conference & Festival, Room A
Moderator: Neil Chase VP, Federated Media Publishing
Panelists:
- Ken Fisher, Ars Technica
- Monish Bhatia, MacNN and Leftlane News
- Danielle Friedland, Celebrity Baby Blog
- Jill Fehrenbacher, Inhabitat

The FM family has an unprecedented presence at this year’s venerable SXSW Interactive Conference and Festival. Other FM family members appearing at SXSW Interactive include:

Saturday, March 8
- 10:00 am: “Quit Your Day Job and Vlog” with Bre Pettis of Make:
- 3:30 pm: “High-Tech Craft: Why Sewing and Knitting Still Matter” with Natalie Zee Drieu, Craft:
- 4:00 pm: “Book Reading: The Making of Second Life” with Wagner James Au, New World Notes
- 5:00 pm: “Worst Website Ever: That’s So Crazy, It Just Might Work” with Merlin Mann, 43 Folders
- 5:00 pm: “Social Network Coups: The Users are Revolting!” with Jessamyn West, MetaFilter

Sunday, March 9
- 11:30 am: “Textbooks of the Future: Free & Collaborative” with Jimmy Wales of Wikia
- 3:30 pm: “Content Boundaries, a 12-Step Program” with Hether Armstrong of Dooce

Monday, March 10
- 11:30 am: “True Stories from Social Media Sites” with Guy Kawasaki of How To Change the World
- 3:30 pm: “Online Adulation: Use Don’t Abuse Your Fans” with Heather Armstrong, Dooce

Tuesday, March 11
- 10:00 am: “10 Ways to Green-ify Your Digital Life” with Katie Fehrenbacher of GigaOm
- 11:30 am: “How Widgets Influence Music on the Web” with Liz Gannes, GigaOm
- 3:30 pm: “Green Software. Reall?” with Katie Fehrenbacher, GigaOm
- 5:00 pm: “Is Your Machinima Ready for Hollywood?” with Wagner James Au, New World Notes

About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, Travel & Leisure and Parenting. For more information, please go to http://www.federatedmedia.net.

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