Procter & Gamble's Luvs Momspeak Hub

Luvs and FM authors Provide Moms with a Forum

Looking to reach savvy moms, FM and Luvs created The Momspeak Hub, where leading parenting bloggers discussed parenting tips and tricks with their audience. With both expert authors and parents commenting, this destination allowed Luvs to deliver value to its key customers.

Results

• Over 20% of traffic was referred organically by Parent Hacks, one of the contributing blogs.
• Rose to 6th Google Search result for "Baby Equipment List"