ExecTweets by Microsoft's People Ready Business

ExecTweets helps people Find and Follow Top Business Execs online

Federated Media, Twitter and Microsoft's People Ready Business created ExecTweets, a real-time tool that helps users find, follow and engage with the world's most prolific and successful business executives on Twitter. Exec information is curated and aggregated by industry verticals- cutting through the Twitter clutter and providing users a direct portal to influencers in their industry.

Results

• Exectweets has garnered over 1,000,000 followers, making it one of the 200 most followed users on Twitter
• First sponsored Sidebar Promotion across Twitter(estimated 23MM impressions in 3 days)
• #1 "trend" or topic on Twitter on launch day
• Coverage by nearly all major news publications