Intel PopURLs Blue Edition

Intel Provides Valuable Resource for IT Audience

Intel used a site dedicated to enterprise IT content as a way to reach its key audience. By sponsoring the launch of the PopURLs' Blue Edition, Intel extended its strategy, supporting product enhancements at existing third-party brands that already reach its customers. Understanding its end user enabled Intel to provide the type of content experience that was authentic and valuable to thousands of IT pros.

Results

• Referrals from 50+ Web sites
• 49% of users were repeat visitors