HP iPaq 510 Voice Posts

HP Brand Enables Popular New Content Delivery System

In a content twist, FM authors rolled out their first 'Voice Posts,' editorial segments served up as audio files on blogs. HP's logo and the words 'voice post technology sponsored by HP iPaq 510' appeared under each instance of the audio player. What a win for HP, as its goal was to introduce people to the idea of communicating with audio files instead of email. Dozens of voice posts were created, exposing millions of readers to the idea.

Results

• 32,000 streams
• 1.32% click through rate on HP's logo