Honda Power of Dreams

Honda Taps Into Unique Audience Using Targeted Placements

As part of its 'Power of Dreams' campaign, Honda integrated its messaging around unique content that matched key themes in its positioning: innovation, environment, and safety. By tapping into Boing Boing's tag cloud, Honda connected the brand with an authentic conversation about themes core to its identity and amplified its message.

Results

• Click though rates were 5 times higher than industry average
• Google search results for "Honda Power of Dreams" ranked Boing Boing-sponsored page 6th, right behind honda.com.