BMW 1 Series Graffiti Contest

BMW Lets Users Get Creative with their Brand

BMW launched their newest car, the '1Series.' Utilizing the wildly popular Graffiti Facebook application, they asked consumers, "What drives you?" The answers came on a canvas that featured an outline of the new 1 Series, with consumers encouraged to create their own Graffiti art on and around the car.

Results

• 9000 drawings submitted
• 500,000 votes
• 2,000 people became fans of the contest