WePC Campaign

ASUS and Intel partner with FM to create the World's First Community-Designed PCs

You Dream it. ASUS builds it. Intel Inside.

WePC.com asks consumers to design their "dream PC." The site allows users to describe Dream PCs via text, uploaded photos, or using the popular Facebook Graffiti drawing application. FM Authors from a variety of tech specialties provide fresh content to the site and an email newsletter and weekly WePC TV keep users informed and promote the community. Using the designs and features that garner the highest community response, ASUS and Intel intend to design the world's first crowd-sourced PC.

Results

• 6,500+ registered users, 2,100+ ideas submitted, and almost 4,000 dream PCs described to date.
• Success of the campaign prompted ASUS and Intel to expand the site in 2009 to include a discussions section and finalist section.
• WePC TV videos have been viewed 325,958 times and counting.
• Hundreds of social and mainstream media mentions including CNET, Wired, PC World, and many more.
• ASUS showed off the first notebook concept to spring from the WePC community at CeBIT 2009.