American Express "OPEN Forum"

Amex OPEN Connects to Small Business Community with the Help of FM Authors

American Express OPEN partnered with top independent content creators covering small business to produce the OPEN Forum "Insight from Business Experts" site. When readers followed their favorite authors to the OPEN Forum site, they found a conversation worth joining. Amex OPEN raised brand awareness while adding value to the small business community and potential customers.

Results

• Hundreds of visitors clicked "found this post useful" immediately upon launch
• 69% of traffic was referred by blogs that posted about the OPEN Forum content
• Multiple mentions on Digg, StumbleUpon, and other social media sites
• The conversation went over so well, American Express brought the campaign in house and is serving it on their OPEN Small Business portal.