3-A-Day Dairy Campaign

Authors Help Promote Dairy in American Diets

When the 3-A-Day Dairy Council wanted to reach women who care about the food they feed their families, they turned to Ree, The Pioneer Woman. Her loyal female audience got excited about all the great dairy recipes and provided the perfect opportunity to promote their message, the importance of dairy in our diets.

Results

• Over 2,000 comments in first 3 weeks
• Hundreds of mentions on social media sites like del.icio.i.us