Ad Specs

Our dedicated program managers will work with you to ensure success throughout every step of your campaign. We follow these media guidelines for FM campaigns:

*Note: this information is not applicable to the self-serve campaigns

All ads must be compatible with Firefox 1.5+, Safari 2+ and Internet Explorer 6+ on both Mac and PC.

1. Up to 3 additional download streams upon user click are permitted. Each additional stream may not exceed 100K
2. Sound is user-initiated on click.

Text Specs

Rich Media Specifications (Flash)

Flash Banner clickTAG Guidelines (Actionscript 2)

Your Flash banner creative should have a button covering the entire area of the banner that uses the getURL action along with the 'clickTAG' variable and "_blank" as the target window parameter. Here is what the code for the button should look like:

on (release)
{
   if (clickTAG.substr(0, 5) == "http:" || clickTAG.substr(0, 6) == "https:")
   {
      getURL(clickTAG, "_blank");
   }
}

Flash Banner clickTAG Guidelines (Actionscript 3)

Your Flash banner creative should have a button covering the entire area of the banner that uses LoaderInfo to load the flashVars, along with a navigateToURL function and "_blank" as the target window parameter. Here is a sample of what the code for the button should look like:

        // load flashVars
        var flashVarParam:Object = LoaderInfo(this.root.loaderInfo).parameters;
        var clickTAG:String = flashVarParam.clickTAG;
        
        // load clickTAG
        function loadURL(event:MouseEvent):void {
          var request:URLRequest = new URLRequest(clickTAG);
          
          try {
            navigateToURL(request, '_blank');
          } catch (e:Error) {
            trace("Error occurred!");
          }
        }
 

Important things to note:

• 'clickTAG' is case-sensitive. Make sure you reference it just as it appears here.  
• You must use "_blank" as a parameter for getURL. "_top" "_parent" or "_self" will not work correctly.
• We only support one clickTAG per banner.
• Your creative can not contain any frame anchors

For more detailed instructions on adding link tracking to your Flash banners, please refer to Adobe's Designer's Guide.

Video Units

Pre-Roll Video

CPU-Demanding Factors to avoid

FM approved Rich media vendors

• Eyeblaster
• Unicast
• DoubleClick - Motif
• Atlas
• EyeWonder
• Pheedo
• Bright Roll
• Media Plex
• PointRoll - we don't support expandable placements on some of our sites that run ads in iframes

Advertising Content Guidelines

• FM reserves the right to reject the promotion of products, services or creative materials that are hateful, obscene, profane, libelous, defamatory or slanderous
• Contain adult content, personals/dating services or sexual references.
• Promote gambling or any illegal activities.
• Mislead the users, such as with fake error messages, fake "close" buttons or misleading or inaccurate copy.
• Resemble the visual style of the content area in which they are displayed.
• Incorporate the intellectual property of an FM Author or otherwise imply the Author's endorsement without the Author's prior approval.

Submission Deadlines

Federated Media Contacts