It's time once again for the Foodbuzz Blogger Festival! Hundreds of food bloggers will descend on San Francisco to eat, drink and be merry at our annual epicurean event. We'll kick things off with an opening night cocktail party and continue the fun with a food-focused scavenger hunt and farmer's market excursion, the ever-popular Taste Pavilion, and a fabulous Saturday night gala.
The promise of digital has always been the ability to truly understand how your marketing is working, both offline and on. Thanks to the rise of social and mobile platforms, that promise is bearing fruit, but it also creates a mass of new data streams, analytics challenges, and insight demands. Marketers can now leverage data to make more effective and informed decisions. But now that marketing has become so multi-dimensional, how does one create measurable experiences that drive consumer engagement?
Signal: Chicago will gather the leading players to present the latest approaches to meeting today's digital marketing challenges.
Join us for the 7th Annual CM Summit: The 30,000-Foot View in New York City
Hear leaders from Google, Facebook, Women and Co, IAC, Mastercard, Nokia, Radian6, Quantcast and many more....
At Federated Media Publishing, we believe the shift to digital augurs such a transformation, one that requires time, experimentation, careful measurement, and learning. The goal of our conference series is to curate and narrate the insights of this journey. Mobile, social, location, real-time content is driving digital experiences for consumers today.
Dig into the how and why; join us in 2012 as we pull back to “The Thirty Thousand Foot View.” Hope to see you there.
May 14-15, 2012 The Conversational Marketing Summit: New York - The 30,000-Foot View
Sept 11, 2012 Signal Chicago – Mapping Marketing’s Technology and Data Flows
Nov 13, 2012 Signal Los Angeles – Marketing and Its Contents
watch live today March 21 at http://www.ustream.tv/SignalSF
Digital marketing is well into its second decade, yet the most common refrain amongst its practitioners is one of confusion. A dizzying pace of innovation coupled with a lack of clear metrics, goals, and process has left most of us scrambling to prove what we know in our gut to be true: That joining the digital conversation is crucial to our brands, our customers, and ultimately, to the success of our businesses.