The Conversational Marketing Summit The Conversational Marketing Summit

Monday, May 14th

Time Session

1:00 PM Welcome & Registration Check-in

2:00 PM Opening Remarks

Speaker — John Battelle (Federated Media Publishing)

Speaker — Deanna Brown (Federated Media Publishing)

2:05 PM A Conversation with Barry Diller, Chairman & Senior Executive, IAC, Expedia & Trip Advisor

2:35 PM The Law of Content on the Web

Speaker — Joseph Frydl (Federated Media Publishing)

2:45 PM Rocket Fuel for Branding: The Rapid Evolution of Conversation Style

Speaker — Linda Descano (Women & Co., Citi)

3:00 PM Next Generation Measurement

Speaker — Amy Chang (Google)

3:10 PM State of the State

Speaker — Terence Kawaja (LUMA Partners)

3:30 PM Refreshment Break

4:00 PM A Conversation with Amanda Richmond, President Digital, MediaVest USA

4:25 PM Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight]

Speaker — Bob Lisbonne (Luminate)

4:35 PM A Conversation with Sarah Bernard, Deputy Director, The White House Office of Digital Strategy

4:55 PM A Conversation with Alfredo Gangotena, Chief Marketing Officer, MasterCard

5:25 PM Closing Remarks

5:30 PM Closing Reception

Tuesday, May 15th

Time Session

8:00 AM Breakfast & Registration Check-in

9:00 AM Opening Remarks

Speaker — John Battelle (Federated Media Publishing)

Speaker — Deanna Brown (Federated Media Publishing)

9:05 AM A Conversation with Ron Conway, Special Advisor, SV Angel

9:30 AM Case Study: Smoked by Windows Phone

Speaker — David Webster (Microsoft)

9:40 AM A Conversation with Heather Armstrong, Publisher, Dooce

9:55 AM The Conversation is the Canvas

Speaker — Joel Lunenfeld (Twitter)

10:05 AM A Conversation with Marc Speichert, CMO, L'Oreal USA

10:30 AM Morning Break

11:00 AM A Conversation with Jim Lanzone, President, CBS Interactive

11:20 AM A Nagging Suspicion: Using Research to Drive Strategy

Speaker — Valerie Buckingham (Nokia Corporation)

11:30 AM Case Study

Speaker — Mihir Shah (Tapjoy)

11:40 AM A Conversation with Clara Shih, Founder, Hearsay Social

12:05 PM Innovate or Die: Balancing User Experience with Revenue Generation [Sponsor Spotlight]

Speaker — Seth Sternberg (Meebo)

12:15 PM Case Study

Speaker — Trevor Croop (The Wyndham Hotel Group)

12:30 PM Networking Lunch

2:00 PM A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-Cola Company

2:25 PM Marketing in the Social Enterprise

Speaker — Ross Piper (Salesforce.com)

2:35 PM A Conversation with Gil Elbaz, CEO, Factual

2:55 PM When in Rome: Why Native Monetization is the Undeniable Future

Speaker — Dan Greenberg (Sharethrough)

3:05 PM This Title Matters More Than My Talk

Speaker — Peter Koechley (Upworthy)

3:15 PM The Rise of Native Advertising

Speaker — Jack Krawczyk (StumbleUpon)

3:30 PM A Conversation with Randall Rothenberg, President & CEO, IAB

3:55 PM A Conversation with Susan Sobbott, President, American Express OPEN

4:25 PM Closing Remarks

Speaker — John Battelle (Federated Media Publishing)

Speaker — Deanna Brown (Federated Media Publishing)

4:30 PM Cocktail Reception