Signal: San Francisco - The Yin and Yang of Audience: Platforms and The Independent Web Signal: San Francisco - The Yin and Yang of Audience: Platforms and The Independent Web

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The Yin and Yang of Audience: Platforms and The Independent Web

March 21, 2012 - Golden Gate Club, The Presidio, San Francisco

This jam-packed day long conference will feature top executives from the key “dependent” platforms such as Facebook, Twitter, LinkedIn, and Google. These services are where audiences discover new content and services with which to engage. But it’s out on the “Independent Web” that people engage with unique, community-driven content. How can marketers capture the value of both sides of the web?

Join the conversation at Signal SF- where we aim to bridge the power of the internet with the practice of marketing.



Wednesday, March 21st

Time Session

8:00 AM Registration and Breakfast

9:00 AM Opening Remarks

Speaker — John Battelle (Federated Media Publishing)

9:05 AM A Conversation with Neal Mohan, VP Display Advertising, Google

9:30 AM Instagram: Disruptive Visual Communication with your Brand

Speaker — Kevin Systrom (Instagram)

9:40 AM Gamifying Culture: Why the Web Still Needs a Taste Graph

Speaker — Marc Ruxin (TastemakerX)

9:50 AM Best of Both Worlds: Leveraging Conversational Marketing for Success

Speaker — Laney Whitcanack (Federated Media Publishing)

10:00 AM Pixel to the People – The Independent Web

Speaker — Konrad Feldman (Quantcast)

10:10 AM A Conversation with Caterina Fake, Founder, Pinwheel


11:00 AM A Conversation with Rik van der Kooi, Corporate VP, Microsoft Advertising

11:20 AM GAP: Reinventing the Catalog

Speaker — Tom Bedecarré (AKQA)

11:30 AM Finding More of a Good Thing: Using SSP’s to Extend Audience Reach

Speaker — Todd Vernon (Lijit Networks)

11:40 AM Leveraging Community Driven Programs Within The Independent & Social Web

Speaker — David Veneski (Intel Corporation)

11:50 AM The Power of Creating Connected Experiences for Social Good

Speaker — Brian Irving (Levi Strauss & Co.)

12:00 PM A Conversation with Jeff Weiner, CEO, LinkedIn


2:00 PM A Conversation with Adam Bain, President Global Revenue, Twitter

2:25 PM WordPress: Publishing at a Massive Scale

Speaker — Toni Schneider (Automattic)

2:35 PM Predictive, Cross-Media Analytics: How EA is Changing the Game

Speaker — Wes Nichols (MarketShare)

2:45 PM Social Quality & Its Implications on Sharing Across the Web

Speaker — Kurt Abrahamson (ShareThis)

2:55 PM BabyCenter: A Global Insights Engine

Speaker — Tina Sharkey (BabyCenter)

3:05 PM Zigging While They Zag: Redefining a Category Through Social

Speaker — Natalie Malaszenko (HP)


4:00 PM High Order Bit

Speaker — Erin McPherson (Yahoo!)

4:15 PM Why Most Marketers & Advertisers Misunderstand Facebook

Speaker — Paul Adams (Facebook)

4:25 PM Building Brands in a Cross-Media World

Speaker — Marcy Shinder (Nielsen)

4:35 PM I'M WITH THE BRAND: On Lovingly Bonding Brand with Blog

Speaker — Rebecca Woolf (Girl's Gone Child)

4:45 PM Moneyball for Media: Unlocking ROI with Content Value Management

Speaker — Michele DiLorenzo (JumpTime)

4:55 PM A Conversation with Alison Pincus, Co-founder & Chief Partnership Officer, One Kings Lane

5:25 PM Closing Remarks

5:30 PM Networking Reception