For our Signal: Chicago conference, we'll be focusing on the theme of "Marketing in Real Time." From "real time bidding" on new demand-side and exchange platforms to "real time messaging" of location-based services, marketing has time-shifted into the present tense. A new suite of tools and services have evolved which enable the marketer to have conversations with customers in real time, creating both challenges and opportunities. How do DSPs change the rules of publishing and inventory? When and how should brands engage with "daily deal" marketplaces like Groupon? What new channels arise from location services like Foursquare, Loopt, and Yelp, not to mention giants like Facebook? And how does all this drive change in the retail marketplace?
Signal: Chicago brings together key players in this industry for a day of thought provoking case studies, conversations and hands on demonstrations.
Where
- Chicago, IL 60611
When
Sept. 20, 2011
LOCATION
W Chicago - Lakeshore
644 North Lake Shore Drive
Chicago, Illinois 60611-3017
Phone: (312) 943-9200
SIGNAL NETWORKING
Make the most of your Signal experience by getting connected before, during and after the event in real time. You'll have access to speaker, sponsor, twitter and news feeds, attendee information and more!
If you’d like to connect with fellow attendees please join the Daily Signal newsletter, and the Linkedin, Twitter or Facebook networks. For more information about the conference, visit our website at http://federatedmedia.net/events/.
CONFERENCE DETAILS
Upon your arrival at the conference, please check-in and pick-up conference badge and materials at the Conference Registration Desk . Badges will not be mailed prior to the conference.
ACCOMMODATIONS
Are available at Conference Hotel W Chicago - Lakeshore. To book a room in our group block, please click HERE. If the block is full, there may still be availability at the hotel, please try reserving directly through general hotel reservations system.
Nearby Accommodations
Holiday Express
CHICAGO - MAGNIFICENT MILE
640 N. WABASH AVENUE CHICAGO, ILLINOIS 60611
Hotel Front Desk: 1-312-787 4030 Hotel Fax: 1-312-7878544
Reservations
From $179 Base Rate
(.5 miles from the W Lakeshore)
Embassy Suites Chicago - Downtown/Lakefront
511 North Columbus Drive, Chicago, Illinois, 60611
Tel: 1-312-836-5900 Fax: 1-312-836-5901
Reservations
From $279 Base Rate
.4 miles from the W Lakeshore
Fairfield Inn & Suites Chicago Downtown
216 East Ontario Street
Chicago, IL 60611
(312) 787-3777
fairfieldsuiteschicago.com
From $249.00 +
.4 miles from W Lakeshore
NEAREST AIRPORTS
Chicago Midway International Airport (MDW) 12 miles to Hotel
Chicago O'Hare Airport (ORD) 18 miles to hotel
CONFERENCE FEE REFUNDS & CANCELLATIONS
Conference registration fees are refundable in total until August 29th, 2011. Cancellations between 8/30/11 - 9/13/11 will receive a 50% refund. No refunds will be available for cancellation requests received on or after 9/14/2011. All cancellation requests must be made in writing and sent via email to fmevents@federatedmedia.net.
SUBSTITUTIONS
Substitution requests must be made in writing. Requests will be accepted up to 9/16/11. Any substitutions requests on or after 9/16/2011 must be made in person at the conference registration desk. Confirmation proof of original ticket purchased is required when requesting onsite substitutions. Requests and questions can be directed to fmevents@federatedmedia.net.
Signal Chicago: The Marketing in Real Time Conversation