Signal Chicago: The Marketing in Real Time Conversation
For our Signal: Chicago conference, we'll be focusing on the theme of "Marketing in Real Time." From "real time bidding" on new demand-side and exchange platforms to "real time messaging" of location-based services, marketing has time-shifted into the present tense. A new suite of tools and services have evolved which enable the marketer to have conversations with customers in real time, creating both challenges and opportunities. How do DSPs change the rules of publishing and inventory? When and how should brands engage with "daily deal" marketplaces like Groupon? What new channels arise from location services like Foursquare, Loopt, and Yelp, not to mention giants like Facebook? And how does all this drive change in the retail marketplace?
Signal: Chicago brings together key players in this industry for a day of thought provoking case studies, conversations and hands on demonstrations.
Tuesday, September 20th
Time Session
8:00 AM Registration and Welcome Breakfast: Sponsored by BlackBerry
9:00 AM Opening Remarks
Speaker — John Battelle (Federated Media Publishing)
Speaker — Deanna Brown (Federated Media Publishing)
9:05 AM A Conversation with Liz Ross, North American CEO, Mediabrands Ventures
Speaker — Liz Ross (Mediabrands Ventures)
Moderator — Deanna Brown
9:25 AM Images: More Than Meets the Eye
Speaker — Bob Lisbonne (Luminate)
9:35 AM A Conversation with Sean Finnegan
Speaker — Sean Finnegan (Independent)
Moderator — John Battelle
9:50 AM Campaign Optimization in a Real-Time World
Speaker — Gian Fulgoni (comScore)
10:00 AM Earning an Audience in Real-Time
Speaker — Pete Spande (Federated Media Publishing)
10:10 AM The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams
Speaker — Perry Evans (Closely, Inc.)
10:20 AM Sponsor Spotlight: Delivering Value in a Multi-Platform World
Speaker — Kim Luegers (Pandora)
10:30 AM REFRESHMENT BREAK
11:00 AM A Conversation with Neal Mohan, VP of Product, Google
Speaker — Neal Mohan (Google)
Moderator — John Battelle
11:25 AM How Digital Drives Impact, and What it Means for Business
Speaker — Brad Rencher (Adobe )
11:35 AM Old Spice: Purposed Inspired Connections
Speaker — Charlie Chappell (P&G Beauty & Grooming)
11:45 AM Scaling Authenticity
Speaker — Jen Bekman (20x200)
11:55 AM A Conversation with Bill Wise, CEO, MediaBank
Speaker — Bill Wise (MediaBank)
Moderator — Pete Spande
12:10 PM Miracle Whip: Not for Every Relationship
Speaker — Rupal Patel (Kraft Foods, Inc. )
12:20 PM Beyond the Check-in, Why Location-Based Apps Provide a Golden Opportunity
Speaker — Cyriac Roeding (shopkick)
12:30 PM NETWORKING LUNCH: Sponsored by Google
2:00 PM A Conversation with Yusuf Mehdi, SVP Online Audience Business, Microsoft
Speaker — Yusuf Mehdi (Microsoft)
Moderator — John Battelle
2:25 PM Litany of Unfinished Business
Speaker — Robert Stephens (Best Buy)
2:40 PM A Conversation with Scott Kurnit, CEO, AdKeeper
Speaker — Scott Kurnit (AdKeeper)
Moderator — Deanna Brown
3:00 PM Physiology of Shopping
Speaker — John Ross (Shopper Sciences )
3:10 PM Stock & Flow: How Brands Can Create Content at Social Scale
Speaker — James Gross (Percolate)
3:20 PM The Other Side of M&A: A View From The Agency's Perspective
Speaker — Marc Landsberg (MRM Worldwide)
3:30 PM REFRESHMENT BREAK
4:00 PM The Allstate Story: Leveraging Real Time Tech for Success
Speaker — Richard Kosinski (Quantcast)
Speaker — Keary Phillips (Allstate)
4:10 PM Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reach the Independent Web at Scale
Speaker — Todd Vernon (Lijit Networks)
4:20 PM Consumer Controlled Environments Have the Highest Engagement Levels
Speaker — Jessica Insalaco (Manilla)
4:30 PM A Conversation with Wenda Harris Millard, President & COO, MediaLink LLC
Speaker — Wenda Harris Millard (MediaLink LLC)
Moderator — John Battelle
4:55 PM Closing Remarks
5:00 PM FAREWELL RECEPTION: Sponsored by Quantcast, Photobooth by Luminate