Signal LA : The Content Marketing Conversation Signal LA : The Content Marketing Conversation

 Signal LA (Feb 8, 2011) was an insightful day of interviews, panel discussions and successful campaign case studies from top agencies, marketers, technologists, and entertainment executives. Check out the buzz at


Many thanks to our Signal Series Sponsors that include: Research in Motion, Google, Slideshare, AOL, Mobile Roadie, Quantcast, Spiceworks and Topix.

Tuesday, February 8th

Time Session

8:00 AM Registration & Continental Breakfast

9:00 AM Opening Conversation with AOL

Speaker — Tim Armstrong (AOL)

Speaker — Arianna Huffington (AOL)

Moderator — John Battelle

9:30 AM Getting Consumers What They Really Want

Speaker — Joanne Bradford (Demand Media)

9:45 AM A Conversation with Biz Stone, Co-Founder

Speaker — Biz Stone (Twitter)

Moderator — Julia Boorstin

10:15 AM When One Brand Doesn't Fit All

Speaker — Scott Moore (Microsoft)

Moderator — Staci D. Kramer

10:45 AM BREAK

11:15 AM Replay: The Gatorade Case Study

Speaker — Rob Schwartz (TBWA/Chiat/Day)

11:25 AM Brand Fueled Content

11:35 AM The Hotlist LA

Speaker — Dan Gould (Namesake)

Speaker — Arnie Gullov-Singh (

Speaker — Keith Richman (Break Media)

Speaker — Jay Samit (SocialVibe)

Moderator — Deanna Brown

12:05 PM YouTube Branded Entertainment: STAGES

Speaker — Suzie Reider (YouTube)

12:15 PM Case Study: OPEN Forum

Speaker — Scott Roen (American Express)

12:30 PM NETWORKING LUNCH sponsored by Google

2:00 PM A Conversation with Ann Lewnes, SVP Global Marketing & Communications

Speaker — Ann Lewnes (Adobe )

Moderator — John Battelle

2:20 PM Ending the Content Arms Race

Speaker — Jason Calacanis (Mahalo)

2:30 PM Toyota Auto-Biography: Harnessing Loyalty

Speaker — Kimberley Gardiner (Toyota)

2:40 PM A Ginormous Bet: TurboTax Owns Three Hours of NBC Prime Time & Digital in an Entire Night

Speaker — Seth Greenberg (Intuit)

2:50 PM Social Activity: How Does This Help Branded Content and Digital Distribution?

Speaker — Michael Burke (appssavvy)

3:00 PM Consumer Voices: The Value of Consumer Influence

Speaker — Luke Beatty (Yahoo!)

3:10 PM IBM Expert Network on SlideShare Highlights Individual Voices

Speaker — Ross Mayfield (Slideshare)


4:00 PM A Conversation with Peter Guber, CEO

Speaker — Peter Guber (Mandalay Entertainment)

Moderator — John Battelle

4:20 PM 500 Million Stories on Facebook: Letting Your Users Speak

Speaker — Matt Hicks (Facebook)

4:30 PM A Conversation with, Producer

Speaker — (Black Eyed Peas)

Moderator — John Battelle

5:00 PM Closing Reception, sponsored by RIM