Signal P&G: Integrating Brands in a Digital Age
This is a private event. Attendance is by invite only.
For today's marketers it's vital to understand the craft of brand building in a digital world requires new approaches, new processes, new partnerships, and most importantly, an integrated framework driven by data-driven consumer insight. At Signal P&G, we bring together experts from across the digital spectrum, from major platforms like Google, Twitter, and Facebook to innovative startups in advertising technology, mobile services, and cross-media data providers.
Thursday, March 8th
Time Session
7:30 AM Registration
8:30 AM Opening Remarks
Speaker — John Battelle (Federated Media Publishing)
Speaker — Marc Pritchard (Procter & Gamble)
8:35 AM A Conversation with Bob McDonald, Chairman of the Board, President & CEO, Procter & Gamble
9:00 AM After the PC: CNET Presents the Next Big Thing
Speaker — Brian Cooley (CNET)
9:15 AM A Conversation with Blake Irving, Chief Product Officer, Yahoo!
9:35 AM A Conversation with Dick Costolo, CEO, Twitter
10:00 AM BREAK to visit Partner Gallery
10:30 AM Conversations, Not Slogans: Customer Engagement through Content Marketing
Speaker — Alexis Rask (Federated Media Publishing)
10:40 AM Digitally Virile Marketing
Speaker — Brett McKay (The Art of Manliness)
10:50 AM Death & the Corporate Pivot
Speaker — Michael Lazerow (Buddy Media)
11:00 AM A Conversation with David Fischer, VP of Business & Marketing Partnerships, Facebook
11:25 AM Using Data to Manage in a Chaotic World
Speaker — DJ Patil (Greylock Partners)
11:35 AM Flipboard: Rethinking the Web
Speaker — Mike McCue (Flipboard)
11:50 AM Big Data vs. Quick Wins
Speaker — Nick Nyhan (Kantar)
12:00 PM High Order Bit
Speaker — Robert Stephens (Best Buy)
12:10 PM A Conversation with Tim Armstrong, CEO, AOL
12:30 PM NETWORKING LUNCH
1:30 PM A Conversation with Alison Lewis, SVP North America, The Coca-Cola Company
1:55 PM Amazon & CPG: Insurmountable Opportunity
Speaker — Lisa Utzschneider (Amazon)
2:05 PM American Express OPEN Forum: Redefining Premium Value in a Digital Age
Speaker — Scott Roen (American Express)
2:20 PM WordPress: Publishing at a Massive Scale
Speaker — Toni Schneider (Automattic)
2:30 PM Nokia Life Tools: Connecting & Engaging the Next Billion
Speaker — Dieter May (Nokia Corporation)
2:50 PM "Locationizing" Brands in a Digital Age
Speaker — Dave Courtney (JiWire)
3:00 PM BREAK to visit Partner Gallery
3:30 PM Leading the Connected TV Revolution
Speaker — W. Ross Honey (MIcrosoft Corporation)
3:45 PM The Future of Commerce: What Comes After Walmart?
Speaker — Sucharita Mulpuru (Forrester Research)
3:55 PM Attention Economy
Speaker — Jonah Goodhart (Moat)
4:05 PM Building the Entrepreneurial Community: #StartupCincy
Speaker — Dave Knox (The Brandery)
4:15 PM Advertising, Re-Imagined
Speaker — Lisa Gevelber (Google)
4:25 PM A Conversation with Marc Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble
4:55 PM Closing Remarks