Signal: Chicago - Mapping Marketing's Data Flows: Social Content, Analytics, and the Power of Location
This second annual Signal: Chicago will help marketers identify and decode the processes, companies, and partnerships that must be leveraged in the new ecosystem of technology and data platforms, and how these new services interact with the physical world. Attendees and speakers will take a deep dive into brands and consumer insights as they relate to mobile, local, social and real time digital technologies and services.
Signal: Chicago will gather the leading players to present the latest approaches to meeting today's digital marketing challenges.
Tuesday, September 11th
Time Session
8:00 AM Breakfast and Registration
9:00 AM Opening Remarks
Speaker — John Battelle (Federated Media Publishing)
Speaker — Deanna Brown (Federated Media Publishing)
9:05 AM A Conversation with Laura Desmond, CEO, Starcom MediaVest Group
9:30 AM Trends in Native Advertising
Speaker — Michael Gutkowski (Federated Media Publishing)
9:40 AM Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social
Speaker — John Mellor (Adobe )
9:50 AM A Conversation with Carolyn Everson, VP Global Marketing Solutions, Facebook
10:15 AM The Power of Vulnerability: Putting People before Perfection
Speaker — Michael Lazerow (Buddy Media)
10:25 AM The Value of Uncovering the Invisible Web
Speaker — Scott Meyer (Evidon)
10:35 AM Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (Sponsor Spotlight)
Speaker — Konrad Feldman (Quantcast)
10:45 AM Refreshment Break
11:15 AM A Conversation with Rik van der Kooi, Corporate VP, Microsoft Advertising
11:40 AM Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Data Game
Speaker — George John (Rocket Fuel)
11:50 AM TED Global; Going Mobile
Speaker — Ronda Carnegie (TED)
12:05 PM A Conversation with Scott Howe, CEO, Acxiom Corporation
12:30 PM #MobileWorks
Speaker — Jason Spero (Google)
12:40 PM When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance Management
Speaker — Marie-Josée Lamothe (L’Oréal Canada)
Speaker — Michael Scissons (Syncapse Corp.)
12:55 PM Big Data + Social Graph
Speaker — Eric Wheeler (33Across)
1:05 PM Sponsor Spotlight: Don’t Waste Your Time on Social Media
Speaker — Gregory Gunn (Hootsuite)
1:15 PM Networking Lunch
2:15 PM A Conversation with Gil Elbaz, CEO, Factual
2:35 PM Social. Media. Sharing as Outbound Marketing.
Speaker — Jonathan Strauss (awe.sm)
2:45 PM The Industry Partnerships (& Platforms) that Make Data Truly Useful
Speaker — David Oliveira (Mediaocean)
2:55 PM A Conversation with Linda Boff, Global Executive Director, Digital, Advertising & Design, GE
3:15 PM Sponsor Spotlight: Using Location Patterns to Power Big Data on Mobile
Speaker — David Staas (JiWire)
3:25 PM Attention Matters
Speaker — Jonah Goodhart (Moat)
3:35 PM How Consumers Use Mobile Today – First
Speaker — Anna Bager (Interactive Advertising Bureau)
3:45 PM A Conversation with Andrew Mason, CEO, Groupon
4:15 PM Closing Reception (Sponsored by Quantcast)