Signal: Chicago - Mapping Marketing's Data Flows: Social Content, Analytics, and the Power of Location Signal: Chicago - Mapping Marketing's Data Flows: Social Content, Analytics, and the Power of Location

This second annual Signal: Chicago will help marketers identify and decode the processes, companies, and partnerships that must be leveraged in the new ecosystem of technology and data platforms, and how these new services interact with the physical world. Attendees and speakers will take a deep dive into brands and consumer insights as they relate to mobile, local, social and real time digital technologies and services.

Signal: Chicago will gather the leading players to present the latest approaches to meeting today's digital marketing challenges.

Tuesday, September 11th

Time Session

8:00 AM Breakfast and Registration

9:00 AM Opening Remarks

Speaker — John Battelle (Federated Media Publishing)

Speaker — Deanna Brown (Federated Media Publishing)

9:05 AM A Conversation with Laura Desmond, CEO, Starcom MediaVest Group

9:30 AM Trends in Native Advertising

Speaker — Michael Gutkowski (Federated Media Publishing)

9:40 AM Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social

Speaker — John Mellor (Adobe )

9:50 AM A Conversation with Carolyn Everson, VP Global Marketing Solutions, Facebook

10:15 AM The Power of Vulnerability: Putting People before Perfection

Speaker — Michael Lazerow (Buddy Media)

10:25 AM The Value of Uncovering the Invisible Web

Speaker — Scott Meyer (Evidon)

10:35 AM Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (Sponsor Spotlight)

Speaker — Konrad Feldman (Quantcast)

10:45 AM Refreshment Break

11:15 AM A Conversation with Rik van der Kooi, Corporate VP, Microsoft Advertising

11:40 AM Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Data Game

Speaker — George John (Rocket Fuel)

11:50 AM TED Global; Going Mobile

Speaker — Ronda Carnegie (TED)

12:05 PM A Conversation with Scott Howe, CEO, Acxiom Corporation

12:30 PM #MobileWorks

Speaker — Jason Spero (Google)

12:40 PM When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance Management

Speaker — Marie-Josée Lamothe (L’Oréal Canada)

Speaker — Michael Scissons (Syncapse Corp.)

12:55 PM Big Data + Social Graph

Speaker — Eric Wheeler (33Across)

1:05 PM Sponsor Spotlight: Don’t Waste Your Time on Social Media

Speaker — Gregory Gunn (Hootsuite)

1:15 PM Networking Lunch

2:15 PM A Conversation with Gil Elbaz, CEO, Factual

2:35 PM Social. Media. Sharing as Outbound Marketing.

Speaker — Jonathan Strauss (

2:45 PM The Industry Partnerships (& Platforms) that Make Data Truly Useful

Speaker — David Oliveira (Mediaocean)

2:55 PM A Conversation with Linda Boff, Global Executive Director, Digital, Advertising & Design, GE

3:15 PM Sponsor Spotlight: Using Location Patterns to Power Big Data on Mobile

Speaker — David Staas (JiWire)

3:25 PM Attention Matters

Speaker — Jonah Goodhart (Moat)

3:35 PM How Consumers Use Mobile Today – First

Speaker — Anna Bager (Interactive Advertising Bureau)

3:45 PM A Conversation with Andrew Mason, CEO, Groupon

4:15 PM Closing Reception (Sponsored by Quantcast)