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Signal, February 10: Superbowl Postgame

This week in last week’s best links: Federated Media nostalgia, Super Bowl ad effectiveness gets another look, YouTube’s new chief, forgotten ads, best tweets, worries about digital ads, the Technium, YouTube’s revenue tension and...

Posted by John Battelle on February 10, 2014 at 2:57 a.m.

Signal, February 3: FM news!

This week in last week’s best links, we sell off the content marketing arm of Federated Media, sovrn launches, a post-cookie world, IAB’s new fraud guidelines, Facebook works it for advertisers, Superbowl 2014 justifies its costs, digital...

Posted by John Battelle on February 3, 2014 at 5:58 p.m.

Signal, January 27: The Native Speaker

This week in last week’s best adtech links: New marketers need to be analytical sales smarties, Obama conflates ad tech and the NSA, Google launches AdSense Direct, Twitter highlights diversity, Native ads compete with programmatic? Pinterest...

Posted by John Battelle on January 27, 2014 at 1:53 a.m.

January 20, Signal: Native Can’t Be Done On The Cheap

This week in last week’s best links: Publishers cheap out, hacking gets results, Nest makes it big, Yahoo invests media-style, BBC Worldwide is thinking like a startup, Facebook set to release “Paper,” Twitter targets power users, a...

Posted by John Battelle on January 20, 2014 at 5:31 p.m.

Signal, January 13: Well, At Least We Live In Interesting Times

This week in last week’s best links: NSA v. Internet [again],Twitter’s ad risk assessed, Yahoo! steps up ad offerings, NYT goes native, the sad executives at CES, shady redirects to the Apple store, Target breach worse, eyeball circuitry,...

Posted by John Battelle on January 12, 2014 at 7:28 p.m.

Signal, January 6: Look Up!

It was a wonderful break, and we’re finally back. This week in last week’s best links, we’re walking distracted, predicting 2014, spending money on mobile, mining private messages, cheering on the lowly banner ad, Facebook’s...

Posted by John Battelle on January 6, 2014 at 2:51 a.m.

Signal, Dec. 23: Local Tweets, Everybody’s Onto TV

Twitter appears “Nearby,” Google’s headed for brand advertising, a leaked strategy from Facebook, digital video ads surge, IAB’s marketing 101, predictions from the money-people, programmatic is table stakes, Facebook’s...

Posted by John Battelle on December 22, 2013 at 6:12 p.m.

Signal, December 17: Premium, Programmatic, Profit?

This week in last week’s best links: The Guardian goes programmatic, 72andsunny shines, David Simon lays it out, the big guys fight back with the Reform Government Surveillance coalition, Google+ takes recommendations to ads, cookie hacks,...

Posted by John Battelle on December 16, 2013 at 4:50 a.m.

Signal, December 9: Automation Nation

This week in last week’s most interesting links: AOL’s automated creativity, anthropological thinking, ad supported phones, brand newsroom challenges, DRM removal = more sales, Mediadata startups, Amazon aims at Apple, Cyber Monday records,...

Posted by John Battelle on December 9, 2013 at 4:48 a.m.

Signal November 25: The Best Sites, And All Hail Adtech and the Lowly Banner Ad

Image by Ralph Aichinger via Creative Commons This week we are grateful for last week’s best links. Note: There will not be a Signal next week, due to the Thanksgiving break.  DailyTekk gives us the first list of 2014, traditional …

Posted by John Battelle on November 24, 2013 at 9:34 p.m.

November 18, Signal: Social TV, Insights on Fraud, and Government “Transparency”

In last week’s most interesting links, DSPs get better at data, Flipboard gets shoppable, Twitter vs FB for TV, new social data might change your strategy, quantified selfers want access, confessions of an ad fraud, programmatic evolves, YouTube...

Posted by John Battelle on November 18, 2013 at 2:41 a.m.

November 11, Signal: Adtech On A Roll

This week in last week’s most compelling links: AdTech is back, how to spend $250M on journalism, NSA v. Google, Best Buy goes all in on showrooming, Gary Vaynerchuk doing his thing, Net Neutrality faces challenges, Twitter’s sponsored images...

Posted by John Battelle on November 10, 2013 at 11:43 p.m.

November 4, Signal: The NSA Gets MUSCULAR

Image from PandoDaily via the NSA This week in last week’s most compelling links:  a call to tech arms, Social ROI soars, Tumblr gets sponsored, advertising businesses are hard, Tweet-a-Coffee gets hot, everyone creates content, Facebook gets a...

Posted by John Battelle on November 3, 2013 at 7:29 p.m.

Signal, October 28: GOOG and FB, Sitting in a Tree….

This week in last week’s best links: Deeplinks, Google hearts Facebook, Mastercard and GE are always-on, Dr. Boris builds ad tech, Graph Search gets real, TV ads tap Facebook, smart brands invest in content, a whitepaper from Comscore, Google tests...

Posted by John Battelle on October 28, 2013 at 1:24 a.m.

Signal, October 21: Ad Platforms – Everyone’s Doing It!

This week in last week’s best links: Twitter plans ad network, the Intention Economy gets a closer look, Yahoo’s stream ads steam ahead, clients try their own hand at ad tech, Foursquare steps out, all ad traffic needs a second …

Posted by John Battelle on October 20, 2013 at 6:47 p.m.
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