Signal

Recent Posts

Signal June 17: Great Ads Are Hard To Do. Can They Be Snapchats?

In today’s Signal: Ads that are clever and utilitarian; Snapchat: more than just a novelty; the technologies behind the NSA’s data-collection practices; programmatic’s problems; publishers look for the mobile money; Google offers native ads through...

Posted by fmpcorp on June 17, 2013 at 3:31 a.m.

Signal June 10: WTF is Up With PRISM?!

In this week’s Signal: The NSA’s Prism program, questions about how it was reported, and reactions to it; advertisers’ social media content problem; Facebook’s new ad strategy; Launch founder Jason Calacanis on why he broke up with YouTube; Google’s...

Posted by fmpcorp on June 9, 2013 at 6:59 p.m.

Signal May 3: My How Big You Are, Google!

In this week’s Signal: Google, global king of media; Twitter plans an ad exchange; Edelman’s new mantra; the disease of low-quality marketing content; tech startups help brands automate pieces of content; shedding a light on being kept in the ‘data...

Posted by fmpcorp on June 3, 2013 at 1:27 a.m.

Signal May 28: The Internet’s Week to Shine

In this week’s Signal: Highlights from Internet Week and the CM Summit; how mobile developers are influencing website design; what it will mean for publishers if Google News kills sponsored content; getting on the same page about native advertising...

Posted by fmpcorp on May 27, 2013 at 9:47 p.m.

Signal May 20: Yumblr, Data Vizes, and the Programmable World

In this week’s Signal: Tumblr joins Yahoo! (though it’s not officially official yet); The potential of a ‘programmable world’; social command centers that allow brands to think and act in the moment; apps that turn the personal into the predictive;...

Posted by fmpcorp on May 19, 2013 at 11:37 p.m.

Signal May 13: An Instant Fortune, Algorithms FTW!

In this week’s Signal: Vanity Fair on Kevin Systrom; What if machines finally ran the world?; get back to your quick, dirty, scrappy roots; Eric Schmidt on the morality of data collection; interactive ads that enable viewers to interject their …

Posted by fmpcorp on May 12, 2013 at 7:29 p.m.

Signal May 6: Could You Leave The Internet?

In this week’s Signal: Tech writer Paul Miller is back online after leaving the Internet for an entire year; Yahoo fights for advertising dollars; Microsoft’s new Windows Phone campaign; a look at the “Anti-Cyberhate Working Group”; Digital Newfronts and...

Posted by fmpcorp on May 5, 2013 at 5:25 p.m.

Signal 4.29: Does Privacy Sell?

In this week’s Signal: Microsoft is all-in on privacy; the democratization of media; the RebelMouse mashup; riding shotgun on the native ads bandwagon; Tumblr launches mobile ads; IAB’s “Traffic of Good Intent” task force; an interactive look...

Posted by fmpcorp on April 28, 2013 at 9:30 p.m.

Signal April 21: No Ads For Glass – Yet.

In this week’s Signal: No ads on Google Glass; authenticity is the first casualty in the social media war; Twitter allows advertisers to target; Is it time to make critical distinctions within the Native Matrix?; Data is a hardcore business …

Posted by fmpcorp on April 21, 2013 at 9:17 p.m.

Signal April 15: 20 Years Ago, We Got Wired

In this week’s Signal: Wired’s 20th anniversary; what viewers want from branded video; banner ads — creepy interruptions; AOL is automating everything that can be automated; Tumblr disbands Storyboard; OpenCo is headed to NYC with your help; Intel...

Posted by fmpcorp on April 14, 2013 at 8:54 p.m.

Signal April 8: Media’s a Trip, Man

In today’s Signal: ‘Intelligent Content’— machines over publishers; find the programmer in you; policing display advertising fraud; autoplay equals auto-annoyance; automated ad buying myths; data’s effect on storytelling; Facebook’s HOME is missing the...

Posted by fmpcorp on April 7, 2013 at 4:23 p.m.

Signal April Fools Edition: Twitter’s No Joke

In today’s Signal: Dick Costolo on building the global town square; Facebook introduces FBX-targeted ads in News Feed; ad model suggestions that might end the cookie-blocking privacy debate; brands dabbling in the VC space; “Borrowed Interest” as a...

Posted by fmpcorp on March 31, 2013 at 10:21 p.m.

Signal 3.24.13: Fraud and the Internet Minute

In this week’s Signal: An Internet minute is nothing like a New York minute; ghost sites — inside the new breed of cheats; the reality of shifting ad dollars from TV to Web video; experiments with paid content reached a turning …

Posted by fmpcorp on March 24, 2013 at 7:30 p.m.

Signal March 18: What Facebook Knows, Google’s Glass, The Death of a Reader

In this week’s Signal: The FTC makes a rule update important to digital advertisers; Google Glass — on your face and in your face?; Digg picks up where Google left users hanging; marketing meets tech at SXSW; Facebook as a …

Posted by fmpcorp on March 18, 2013 at 2:41 a.m.

Signal March 11: Twitter Rising, Healthy Data, CM Summit Coming

In today’s (rather lengthy) weekly Signal: Why mobile ads are “lousy”; Adam Bain’s marketing vision for Twitter; another Facebook makeover; is Scroogled evidence of Microsoft’s obsessive-compulsive disorder?; data’s role in serving humanity...

Posted by fmpcorp on March 11, 2013 at 1:28 a.m.
Connect with Us
Our Blogs