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Signal, October 14: You Own Your Own Data, Sorta.

The past week saw a continued obsession with consumer data in the press, but the stories have shifted: increasingly the role of the consumer is seen as paramount. To the best links of the past week: It’s ‘Take And Give’ …

Posted by John Battelle on October 14, 2013 at 5:26 p.m.

Signal, October 7: What’s in a Twitter Name?

This week in last week’s best links: Programmatic gains traction, the ad ecosystem grows, Gracenote’s new tech, Facebook’s data offerings strengthen, Twitter continues tv tie-ins, the NYTimes describes Twitter, Wearable...

Posted by John Battelle on October 7, 2013 at 3:28 p.m.

Signal, September 30: Beyond Advertising

The best stories from the week that was: Signal’s short and sweet today. To the links: AOL CEO Leads Charge to Pry Ad Dollars From TV | WSJ.com [requires log-in] Executive Tim Armstrong, gave an AOL “upfront” at Advertising Week....

Posted by John Battelle on September 27, 2013 at 8:21 p.m.

Signal, September 23: How Have You Failed? (And IPOs that Didn’t)

This week in last week’s best links: Tim O’Reilly shares what he’s learned, so does the DollarShaveClub.com’s CEO, Pinterest rolls out ads, FTC evaluates native, digital spending continues to increase, Criteo files for an IPO,...

Posted by John Battelle on September 22, 2013 at 7:35 p.m.

Signal, September 16: Twitter Goes To Market

This week in last week’s best links: CRM and brand marketing meet in the middle, sponsored posts start up on The New Yorker, Net Neutrality opponents go head to head, Twitter buys MoPub – it’s a big deal, Yahoo’s upfronts, …

Posted by John Battelle on September 16, 2013 at 3:34 p.m.

Signal, September 9: Will Cards Replace Links?

This week in last week’s best links: cards are the next big trend; customers promote complaining Tweets; Polyvore finds a toehold; everyone needs a head of content; the Future of Advertising sketched out; NSA and encryption; the Netflix Effect on...

Posted by John Battelle on September 9, 2013 at 4:28 p.m.

Signal, September 2: Acxiom Opens Kimono

This holiday weekend Acxiom pivots its approach to data;  budgets moving from television to digital, Indonesian tweeters, a barbell strategy, programmatic theories, OpenCo heading to Detroit, programmatic changing the future of digital ad sales, Yahoo...

Posted by John Battelle on September 2, 2013 at 9:22 p.m.

Signal, August 26: Thanks to PRISM, We’re Changing Our Attitudes, and Adios, Sr. Ballmer

This week in last week’s best links: NSA revelations change behavior; fraud is an AOL issue; Rocket Fuel’s IPO changes the game; Pay per gaze becomes the newest metric; we sell to the quantified, big data self; P&G buys a …

Posted by John Battelle on August 26, 2013 at 3:36 p.m.

Signal August 19: How Brands + Open Data = Win

In this week’s best of last week’s links, brands with open data policies will win; new local ads; a primer on attribution; publishers and data; finally a job for Ned Brody; China is BIG; LinkedIn Vs. the Journal; more bad …

Posted by John Battelle on August 19, 2013 at 5:59 a.m.

Signal August 12: Another New Yahoo!; A CMO for Facebook

Welcome to the mid-August Signal. This week we have a closer look at those “weird tricks” ads; a new CMO for Facebook; more Publicis-Omnicom discussion; Marissa Meyer; Video strategy for AOL; the Great Oreo Tweet Precedent; Story Bumping at...

Posted by John Battelle on August 12, 2013 at 5:02 a.m.

Content, Meet Reach and Targeting

It’s no secret that Federated Media has deep roots in content marketing: We re-imagined CM for the modern web eight years ago, and since then have executed thousands of content-driven programs with hundreds of awesome publishers, services, and...

Posted by John Battelle on August 5, 2013 at 12:41 p.m.

Signal August 5: Click Farms? Ick.

This week in Signal: Click farms are at it in social media; civil liberty abuses more threatening than terrorism; Pinterest Does Not Track; Publicis-Omnicom will be a data force, if it’s legal, and official; a vote for the fun of …

Posted by John Battelle on August 4, 2013 at 3:29 p.m.

Signal July 29: Everbody’s Going Native

Two ad giants tie the knot; Facebook beats by a long shot; Google goes native with Gmail; publishers are getting desparate; and far more. Enjoy last week’s best links: Publicis to Merge with Omnicom – Bloomberg This breaking news is …

Posted by John Battelle on July 28, 2013 at 5:05 p.m.

Signal July 22: Apple Misses the Point, Yahoo’s Leash Shortens

Apple may be losing it’s touch; Google + is good for you; Ad Tech companies need to get open and collaborate; native advertising’s future is bright; Do Not Track recommendations have been rejected; Google’s Product Listing Ads target...

Posted by John Battelle on July 21, 2013 at 6:17 p.m.

Signal June 15: Content Is King, Again, and Again, and…

In this week’s signal: Forbes evaluates the balance between content development and distribution, we consider an innovative model for paid content, Twitter user stream ads become mainstream, VentureBeat releases its top 10 mobile advertiser list,...

Posted by John Battelle on July 15, 2013 at 3:34 p.m.
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