This week's BusinessWeek has a short story on FM, it notes our news and does a nice job of describing what FM is all about.
Federated Media doesn't own the blogs, as do other blogging networks such as Gawker.com, but it keeps 40% of the ad revenue and gives the rest to the site's owner. "It's kind of like a music label, except we don't control their intellectual property and tell them what to sing," says Battelle.
Bizweek goes on to talk about our revenues. Now, we don't publicly report these numbers, I have mentioned in other places that we were on an "eight figure revenue run rate" at the end of last year. This translated to a reported figure of $10mm for 2006 in the piece. We were certainly at (well past) that level on an annualized basis by the end of last year, but given that we spent the first half of the year developing our platform and business model, that number as our total for 2006 is high. We're very pleased with the number we did achieve (and no, we're not going to post it here!) - and especially with the fact that the majority of all our revenue goes right back out to our authors.
As I've posted previously, we now have 18 full time people in sales, compared with an average of about four in 2006. We have four full time folks in author services, and six full time engineers. (Not to mention our great finance and operations crew, who help our authors get paid, among many other things).
We're looking forward to a great 2007!




Comments (3)
It's interesting and admirable that you prefer not to discuss the details of your revenue. Those who truly understand the power and influence of the media/or communication, know that to say less sometimes, is to say more : )
Posted on February 16, 2007 12:58
when my little old blog starts to get more visitors, i will definitely e purchasing some of your ad space. Quality network all the way around.
Posted on February 18, 2007 23:10
http://www.techcrunch.com/2007/03/07/federated-media-raising-more-money-looking-to-sell
You have just been covered by TechCrunch also today
Posted on March 7, 2007 20:24