Today’s Signal is a mish mosh – this is the week a lot of us go on vacation, and it’s showing. No themes? How can it be?! No Apple announcements, no scandals? Well, every story below is (literally) hand picked, and each has something to say. So to the links, shall we?

Are You Being Served? (New Yorker) Don’t let your attention wander, folks. Focus on your customers, the ones you have now.

Cannibalize Business Development by Popularizing your API [Voices] (Hunch via ATD) Mark my words: If you are a marketer, and you are not thinking about APIs, you either A/ will be soon or B/Will be working with someone who is, and who will probably have your job soon.

On Retargeting: Fix The Conversation (Searchblog) My thoughts on a growing practice, with some thoughtful comments.

Cable Loses Ground, TV Numbers Gain and Six Other Numbers From the Past Week (AdAge) I love numbers like these.

Radical Opacity (Tech Review) Interesting profile of 4chan, which you should know about if you don’t. You can thank me at the cocktail party.

There, I Said It: Screw Viral Videos (AdAge) And in a few years, someone is going to saw “There, I said it: Screw Apps!” Most likely, someone who is a professional creator of apps.

Arcade Fire’s Experimental New Video Shows What’s Possible with HTML5 (Mashable) I like me some Arcade Fire, and HTML5 is clearly a major point of control so…happy coincidence. Well, not really, given Google made this happen…

Facebook “Like Farms” Are Spamming Up Your News Feed (BI) Welcome to the world of search, Facebook. Gird yourself.

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The FM program of the day is Gillette’s Art of Manliness content series. Tres Masculine.

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