The past 24 hours have provided an unusually high volume of Make You Think Hard stuff. That makes me happy. I hope it makes you happy to. To the links:

Attention Economics in Online Advertising (adExchanger) “Online advertising has a quantity-over-quality culture that assumes attention is an infinite resource rather than scarce and valuable one.” Good point.

Why Many Teens Are Moving on from Facebook (eMarketer) They are bored. They’re teenagers, after all. I wonder if this worries folks at Facebook.

Microsoft Plans “Hardcore” Tablet Thrust (ATD) I am a fan of Microsoft on so many levels. But I really, really, really hope that we can innovate past what I understand to be the limitations of Windows in this device form factor.

Google App Inventor is the right idea (BijanSabet) Damn straight. I sent this to my son. I want him to start building apps right away. Because if he does, then the market works, in a way that iPhone will never. That’s the point of the RealWeb.

The Internet Weakens Authority (The PoMoBlog) Hopeful and scary.

How LeBron’s Entourage Got His ‘Decision’ on ESPN (AdAge) Love it or hate it (and I mostly, didn’t like it), you have to admit what James and his agents and partners did was important. The man behind it will be at Web 2 this year (William Morris Endeavor CEO Ariel Emmanuel).

Social Nets Pulled CPMs Down By 18 Percent Last Year (paidContent) Well. OK. But….let’s focus not on CPMs, let’s focus on engagement. OK?

WSJ Opinion Highlights The Problems Of ‘Permission Culture (TechDirt) Ask for forgiveness, not permission. Unless you’re an old school book publisher who isn’t in the conversation anymore.

Internet Kill Switch (Schneier on Security) Wow. There’s a concept. Wow. Should we give the President the ability to Turn Off The Internet?

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Today’s FM campaign of the day is Depicable Me’s sponsorship of MamaPop.

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