Google to Offer iPad Targeting (ClickZ) I just love this. Google and Apple are in a serious battle, and it’s just rich to see Google poking Apple in the eye here.

Stop Letting the iPad Confuse You (Rafer) A well reasoned piece that takes some of the thinking I’ve advanced to task, but comes to many of the same long term conclusions about value of open v. closed. Thanks @TheJames for the pointer.

iPad danger: app v. web, consumer v. creator (Buzzmachine) More of my line of thinking from Jeff Jarvis. “The iPad is retrograde. It tries to turn us back into an audience again. That is why media companies and advertisers are embracing it so fervently, because they think it returns us all to their good old days when we just consumed, we didn’t create, when they controlled our media experience and business models and we came to them.”

Anthropology of Ad Agency Summed Up in 2 Minutes Flat (AdAge) Garfield reviews a short video that takes agencies to task

Publishers To Ad Nets: Hands Off Our Ad Inventory (PaidContent) Is there a loophole in ad nets that lets InterClick sell site specific? Points to a broader issue that is worth watching.

Toward A New Understanding of Publishing – Part 2 (FM Blog) My latest installment in the series, in case you missed it.

Our Friends Become Curators of Twitter-Based News (MediaShift) Good musing on the role of Twitter as filter to the world of news.

The Amazonian tribe that can only count up to five (Guardian) As you know, I love this kind of stuff. This has nothing to do with Jeff Bezos:”while Pica stayed with the Munduruku, he easily slipped into a numberless existence. He slept in a hammock. He went hunting and ate tapir, armadillo and wild boar. He told the time from the position of the sun. If it rained, he stayed in; if it was sunny, he went out. There was never any need to count.” Makes me wonder how they calculated CTRs.

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