FM Audience Takes Off – Now #4 in Conversational Media

Please allow us a moment to pat ourselves on the back a bit. comScore’s January data was announced this morning, and we’re happy to report that we now record more than 34.4 million monthly unique users. That beats out the likes of Scripps, Yahoo Shine, AOL Living, Conde Nast Digital – great companies all, and good company to be in.

Takeaways from the new comScore data:

  • FM now reports 34.4 million monthly unique users
  • FM ranks 4th in Conversational Media category behind only Facebook, Myspace and Blogger
  • FM ranks 29th largest media property on the Web

The reason for the jump in traffic is twofold. First, we’ve signed up with lots of great new partners. Welcome one and all! Second, thanks to comScore’s laudable efforts to update their audience measurement techniques, FM traffic is now more accurately reported. Check out that growth curve!

comscore

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