Entrepreneur: How Twitter is Revolutionizing Business

“Twitter is a new way to do customer relationship management,” says media veteran John Battelle, founder of The Industry Standard and more recently founder and CEO of Federated Media Publishing. Battelle’s new venture is a digital media and marketing company  that uses Twitter as fuel for targeted services such as ExecTweets and BingTweets. “People use Twitter to promote just about everything. Its speed and openness has allowed for a lot of innovation.” Read more

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