Just last week we launched MyLifeScoop, brought to you by Intel. It’s essentially a tech site for the non-techy person. You’ll find great content on using technology in the home and kitchen, for entertainment, for family activities and the like.

Yesterday we launched a key piece of the site that helps it bring everything together: community. Thanks to our friends at Six Apart, and their recently launched TypePad Motion solution, you can now become a member of the MyLifeScoop Community and share notes, files, photos, videos and audio with other like-minded folks on the site.

It’s quick and easy to create an account with any of your existing social media profiles: Facebook, Twitter, Typepad or other. Just a click of a button and you’re in. Check it out and join the conversation!

Back in May, Microsoft, McCann Worldgroup and FM launched ExecTweets (read Biz Stone’s blog post for background). We’re quite proud of this work. It’s been a huge success with a large, active, engaged community. We now have more than 1,000,000 people following @exectweets, where they get a curated feed of all the best content from business executives on Twitter.

On Friday we launched ExecTweets IT, a first-of-it’s kind real-time social platform for IT Pros powered by Twitter, Aardvark and the Web’s leading tech bloggers. Here you can find and follow all the best real-time IT content on the Web. Plus, you can engage directly with the IT community via Aardvark. And it’s all brought together by Technologizer‘s Harry McCracken, the site’s official curator.

If you’re not yet familiar with Aardvark, you should be. It’s a social search engine that connects you with the people that have answers to your plain-language questions. In this case, we created a dedicated group of IT professionals available to answer detailed, complicated questions from other IT pros in their peer group.

The goal is to be go-to daily resource for the entire global IT community. If you count yourself among that group, please check it out. For everyone else, be sure to check out Aardvark, sign up and start asking questions.

Steve Rubel penned a column for AdAge this morning in which he makes a very concise, clear-minded prediction: that “digital curation” will be the “next big thing to shake the Web.”

Via AdAge:

It’s clear to me, at least, that digital curation — both automated and human-powered — will be the next big thing to shake the web. There’s an evergreen need for those who can separate art from junk online. However, in this era, journalists won’t be the only ones to fulfill it. Brands, as the examples above illustrate, can play here too.

We couldn’t agree more. Indeed, much of the focus of FM’s business over the last couple of years has been on developing and perfecting this very idea. As an example, Steve points out UPS’s Popurls Brown Edition, a FM/Popurls-developed site that curates business content, a category particularly important to UPS. Thanks, Steve, for the shout-out!

Here is a small sample of FM’s work in the “digital curation” category. Many of these take curation to another level with the addition of original content and community functionality.

• Micrsoft’s ExecTweets and ExecTweets IT
• Intel’s MyLifeScoop
• Asus’s WePC
• Palm’s TrendTracker
• Many more…

Prior to joining FM, Ryan Nathanson managed custom online marketing campaigns for fortune 1,000 technology companies at Techweb.

His experience included conceptualizing and creating rich media websites, online applications, and print advertising campaigns. With a degree in Electronic Media Management from SUNY New Paltz, Ryan continues to stay on top of the latest media and marketing trends.

In his spare time, Ryan enjoys riding his motorcycle, snowboarding, and his most recent hobby, flying.  Welcome to FM, Ryan!

The geek set is well served by lots of great technology content coming from very talented bloggers and journalists who live and breathe technology. But this content is often geared toward the geek set – those folks who are interested in iPhone firmware updates, Intel chipset design minutiae, or the latest Facebook TOS kerfuffle.

There is a surprising dearth of technology content and resources out there for the rest of us – busy moms, dads, college students and professionals who are smart, savvy technology users but that don’t have the time or inclination to be uber-geeks.

Enter Lifescoop, a practical guide for how people use technology in their everyday lives – home, school, cooking, movies, pictures, multimedia, email, storage, you name it. This is a practical, useful tool that aggregates all the best news, information, tips, tricks and how-tos. And, what’s more, it’s all updated in real-time, so it has the newest, coolest, freshest, most useful information available.

If you’ll remember WAY back to like a month ago, we announced a new display ad product dubbed Ad STAMP. Adweek covered the news here. It’s essentially a big, bold display advertising package meant for large brand advertisers who want to make an unmistakable impression. Last Friday, Verizon did just that when they introduced the world to their new Droid phone.

Here’s a screenshot from ReadWriteWeb taken on Friday showing a STAMP execution for Verizon’s Droid launch, which, from what we hear, is going quite well. Kudos Verizon!

One of our mantras here at FM is “Quality, Safety, Scale, Engagement.” Today, we’d like to take a moment to concentrate on the “Safety” side of that equation (which, btw, has plenty to do with quality and engagement, but that’s for another day).

One of our strongest selling points has always been safety. At FM, a marketer’s message will never end up on a low-quality site, or one with objectionable content, and it will always be on a site where the message is welcomed by the author and appropriate to the audience.

We created policies to address this in 2005 and again in 2007, but things have changed.  The recent buzz about the new FTC guidelines didn’t bother us, because our disclosure standards have always been more comprehensive than the law requires. But the rapid evolution of new kinds of ad opportunities meant it was time to revisit and reconfirm our approach.

So we put together a document entitled Quality Conversations: It’s All About Trust (PDF). It’s a set of guidlines that we’re now using inside FM as we design campaigns, making sure we enhance and uphold the integrity and trust between Author and reader that’s essential to the FM ecosystem.

This is a living document, something we’ll review and update as needed. We welcome your feedback.

If you’re available and in the area, be sure to check out Sigma Group’s Fuel for Thought event this Thursday, November 5 at the The Hilton in Parsippany, NJ.

It sounds like a great event with some very timely, thought-provoking content. And, guess who else is there? Our own John Battelle is keynoting and Pete Spande is presenting the following session:

Conversation at Scale
Pete Spande, SVP of Sales
Social media provides tools that enable brands to connect with their customers at scale. Doing this effectively requires new creative approaches and sometimes new technologies. This presentation will look at how these tools and technologies can be utilized to connect directly with customers through a number of case studies highlighting the best practices from work being done in the field right now.

Go here for the full agenda and to request a seat.

Behold! Dooce’s all-new community site made possible by the fine folks at Suave. Check out Heather Armstrong’s announcement post where she unveils the new site to her rabid fans. She writes:

For a few years we’ve been trying to come up with a way for the readers of this site to connect and interact with each other, to get to know each other better, for me to get to know you better, and for little bunnies to fart sunshine.

And so the Dooce Community was born:

Perhaps you just want to meet other dooce® readers, or maybe you’d like some tips on photography, or maybe you’d like to compare horror stories when it comes to adopting a herding dog. I think we all have a lot in common, and I’ve always thought that I could sit down with any one of you, have a beer, and shoot the shit late into the evening. Of course, if you’re one of my Mormon readers, we’d have Sprite and shoot the heck until curfew.

Congrats Heather and Jon!!