This is making the rounds through the social media apparatus lately. Check it out.

Yup. You can say that again. The Online Publishers Association, the same folks behind a recent industry push for larger, more impactful premium ad units, today released a study that confirms what many of us in the online publishing world have been saying for some time: ads that appear on premium content sites perform far better than ads that appear on portals.
Via The Wall Street Journal:

The study shows, for instance, that online ad awareness metrics — where consumers remember seeing a brand or product advertised on the Web in the past 30 days — was 21% greater for ads on content sites than portals and 50% greater than ads placed in bulk by ad brokers.

Key findings via OPA press release:

The findings show that ads on these high quality OPA member sites consistently had significant effectiveness in raising awareness, creating message association, generating brand favorability and driving purchase intent over portals, ad networks and the overall MarketNorms average. In addition:

• Online ad awareness metrics were 21 percent greater for ads on content sites than overall MarketNorms and portals, and 50 percent more than ad networks
• Advertising awareness for categories such as auto, CPG, entertainment, financial services, telecom and travel was significantly higher on content sites than overall MarketNorms (+47 percent, +27 percent, +16 percent, +25 percent, +36 percent, +47 percent, respectively)
• Purchase intent was about two-thirds higher on content sites than portals, nine times that of ad networks and 50 percent greater than overall MarketNorms

Rachel Berryman joins the FM team as Director of Ad Products. Rachel has developed and managed online products for over ten years for companies such as Warner Bros., NBC Universal and InterActiveCorp. Most recently she worked on the launches of Hulu.com and TheDailyBeast.com. Rachel is excited to be joining FM and hopes to bring a good mix of process and product management to the team. Outside of work Rachel enjoys walking her 16 month old Havanese puppy, Laz and snowboarding in Tahoe. Welcome to FM, Rachel!

Prior to joining FM, Kim worked as a Senior Advertising Production Specialist at Dow Jones. Aside from trafficking campaigns for Asia, the West Coast and Texas, she worked closely with sales and production to create custom ad campaigns for all of the Dow Jones properties including the Wall Street Journal, MarketWatch and Barron’s. Before she joined Dow Jones, she worked at Genentech as a Content Manager for one of its web properties. Outside of work, Kim is actively involved in music, promoting events and dj-ing in her spare time. Kim is also a columnist and contributor to INGEN Magazine, San Francisco’s newest entertainment and lifestyle magazine. She is a graduate of the University of California at Berkeley and a First Team All American on the Cal Women’s Rugby club. Welcome, Kim!

Charles Brack recently joined the FM team as Business Development Director. Charles comes to us by way of CNET/CBS Interactive where he spent 4 years in sales and business development, most recently managing strategic partnerships for their games and entertainment properties. Prior to that, Charles worked at Isotope Records where he managed marketing, promotion and PR for 16 artists. In his spare time, Charles is a Leader’s Circle Member of the SF Jazz Organization, a member of the Steering Committee for the Museum of the African Diaspora and a member of the Yerba Buena Center for the Arts and enjoys good food, wine and travel. Welcome to FM, Charles!

Nicole Hammersla recently joined FM as an Account Coordinator and is excited to be part of the FM team. She previously worked in ad sales at Conde Nast/Gourmet Magazine and most recently in business development at Chronicle Books. A University of California, Berkeley graduate, she enjoys cooking, theatre, writing, bike riding and beach frequenting. Welcome to FM, Nicole!

If you’ve got mad presentation skills, or think you do, get over to Slideshare’s World’s Best Presentation Contest ’09 and enter your multimedia masterpiece.
Brought to you by Adobe, you can enter your presentation in Business, Education, Technology, Creative/Offbeat or About Me categories – with special prizes for the best presentation created using Adobe Acrobat 9.
Judged by business leaders, tech geniuses and social media gurus like Julie Hansen, Scott Belsky and Harry McCracken, your presentation could win prizes like a MacBook Pro, a copy of Adobe Acrobat 9 Pro and more. Plus, winning presentations will be seen by millions. Entry deadline is September 8th, so get to work!

Check out the all-new HarmonyTweets community website from Toyota and FM. Get involved in one of three communities:

• Use the hashtag #giving to get involved with nonprofits and charitable events.
• Use the hashtag #inspire to join a conversation about people, ideas, and technology.
• Use the hastag #prius to join all the Prius fans out the in the Twitterverse.

From HarmonyTweets:

Whether your passion is design, social good, or clean technology, HarmonyTweets plugs you in to innovation and inspiration updates from charitable organizations, industry leaders like Toyota, and sustainability-minded individuals. You can add a bit of positivity to your day by exploring and contributing to the inspiration, giving and Prius communities.