Adweek: Twitter Outsources Ad Model Development

“Federated Media Publishing has rolled out its third sponsored Twitter aggregation site, CinemaTweets.com. The site, sponsored by Universal Pictures, aggregates Twitter messages on film topics. It is promoting Universal’s Bruno release by skinning the page with the Sacha Baron Cohen character and featuring his Tweets from @brunovassup. Universal will use the site to promote another movie, Funny People, due for release at the end of the month.” Read more

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