Thinking beyond standard banner ads and microsites, niche career site Dice.com and agency Publicis tapped media companies Federated Media and Next New Networks to launch an original video series. The Web hub and video series, “Best Job Ever,” chronicles the workday lives and personal stories of high-tech employees…

For Federated Media, however, industrywide marketing cutbacks have actually stimulated business, according to its marketing manager, Matthew DiPietro.

Marketers ” are moving away from traditional channels and towards new ones,” said DiPietro. For instance, he added, “we’ve seen lots of brands cut back, but increase when it comes to social media.” Read more…