A few weeks ago FM participated in P&G’s Digital Hack Night in which a group of social media geniuses were divided into teams and given the task of selling retro-style Tide t-shirts in support of the brand’s Loads of Hope program. See here and here.
All of the proceeds went to charity. Being simultaneously a great cause and a fascinating case study, John Battelle bought all of us FMers a t-shirt. Here’s most of the SF crew proudly donning our Tide t-shirts.