Our own Pete Spande will play the role of professor in an upcoming IAB professional development course entitled, “Marketing with Social Media and Networks.”
Part of a new professional development series produced by the IAB, professionals who take the course will gain credit towrad the official IAB Certificate in Interactive Advertising.
From the IAB Press Release:

The certificate program begins with the six classes in the IAB Professional Development Program Spring 2009, detailed below. All are affordably priced and, like the other classes in the program, count towards the IAB Certificate in Interactive Advertising.
“The IAB is able to take a wealth of practical, working knowledge we’ve amassed over the years, as well as the in-depth proprietary research we’ve conducted, and combine that with the on-the-ground experience of our members to create an unsurpassed educational program that will train participants to do their jobs better or even advance into more significant roles in interactive media,” said Michael Theodore, Vice President, Member Services of the IAB. “This program is part of our overarching strategy to educate the entire ecosystem on the latest tools and techniques in online advertising, and if you don’t know these basic skills, you’ll be left out.”
Classes coming up in March, for which registrations need to be made immediately, include:

• March 17 – Marketing with Social Media and Networks – Taught by Peter Spande, VP Sales at Federated Media. This class will provide an overview of the major players in the social media and social networking space, as well as successful strategies for leveraging online communities for marketing purposes.
• March 25 – Ad Operations for Account Execs – Taught by Ad Ops experts from AOL, New York Times and Univision. This class will provide an overview of the process of operations in online advertising campaigns, including lessons on how to speed execution and improve the bottom line. It will also focus on the ad ops role and the key operational issues account executives must be familiar with when selling to ensure their clients’ campaigns are successful.