Razorfish just published their 2009 Digital Outlook Report. It’s packed full of smart thinking and insightful analysis. As part of the report they named the Publishers of the Year. Who are they? New York Times, Yahoo and (drum roll, please) Federated Media. Thank you so much!
Razorfish is a kindred spirit in the digital media and marketing industry. They say that they “help companies build great brands by creating engaging experiences for consumers wherever they live in the digital world.” Now that is the right way to look at it. I couldn’t have said it better myself.
From the Report:

The Razorfish™ media team anonymously voted on the publishers that epitomized service, creativity and responsiveness in 2008, all with an eye toward delivering meaningful solutions for our clients…
It was overall service that, in 2008, differentiated the top publishers from one another. Creativity may have helped mask the shortfall of an offering, responsiveness may have delivered an important meeting and strong ROI may have yielded a renewal, but it was the combination of these qualities that brought true partnerships to life.
“In this quickly changing environment, where new technology and publisher solutions are constantly emerging, it’s easy to get distracted by the new shiny object. A huge differentiator is quality service. Publishers that understand and nurture the relationship aspect of the business come out on top.”
— Julie Weitzner, Media Director, Razorfish™, NY